---
title: Understanding the American Beauty Consumer
description: Infographic detailing the purchasing habits of the American beauty consumer. Learn her path-to-purchase and media habits for marketing to women.
---

[![Women's Marketing](https://www.stellarising.com/hs-fs/file-2286902712-png/Womensmarketing_Img/logo.png)](https://www.womensmarketing.com/)

![twp](https://www.stellarising.com/hs-fs/file-2281340333-png/Womensmarketing_Img/twp.png)

**Our infographic provides an eye-opening look at the American beauty consumer. Learn how she discovers new products, how recommendations influence her decision making, and where she shops for her favorite skin-care and cosmetics. Don't miss these valuable insights for beauty brands!**

<https://www.stellarising.com/hubfs/Download_your_American_Beauty_Consumer_infographic_here..pdf>**[Download your American Beauty Consumer infographic here!](https://www.stellarising.com/hubfs/Download_your_American_Beauty_Consumer_infographic_here..pdf) **

Have a moment? Check out our video, ["The Super Beauty"](https://www.womensmarketing.com/resources/persona-project/videos/) to learn how your brand can become more relevant to American women.

Like what you see? Sign up for our [newsletter](https://www.womensmarketing.com/blog/) for weekly tips, trends, and media solutions.  Sign up now!

Follow us on social: [Facebook](https://www.facebook.com/womensmarketinginc)/[Twitter](https://twitter.com/womens_mktg)/[LinkedIn](https://www.linkedin.com/company/women%27s-marketing-inc-)

## Women's Marketing

- [Print Media](https://www.womensmarketing.com/capabilities/print-media/)
- [Digital Media](https://www.womensmarketing.com/capabilities/digital-media/)
- [Social Media](https://www.womensmarketing.com/capabilities/social-advertising/)
- [Out of Home](https://www.womensmarketing.com/capabilities/out-of-home/)
- [Broadcast](https://www.womensmarketing.com/capabilities/broadcast-media/)

## Contact

- [Facebook](https://www.facebook.com/womensmarketinginc)
- [Twitter](https://twitter.com/Womens_Mktg)
- [LinkedIn](http://www.linkedin.com/company/2326565)
- [Subscribe](https://www.womensmarketing.com/contact/)

- [About Us](https://www.womensmarketing.com/about-us/)
- [Contact Us](https://www.womensmarketing.com/contact/)
- [Privacy Policy](https://www.womensmarketing.com/privacy-policy/)
- [Terms of Service](https://www.womensmarketing.com/terms-of-service/)

© 2015 Women's Marketing Inc. All Rights Reserved

![](https://px.ads.linkedin.com/collect/?pid=492236&fmt=gif)