A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing.
How To Write Headlines That Convert [Study Analysis]
Content, content, content—we’ve been focusing on it for some time, ever since Bill Gates coined “Content is King.” (Yeah, that was 1996!!)
Our CEO Brandon Heagle wrote his digital marketing predictions for 2015 in which he hailed content not merely as king, but as emperor—as the “Kublai Khan of the digital domain”. If content is the emperor, your headlines are the global ambassadors, traveling near and far, attracting new support and stirring up minions...
8 Ways Content Marketers Can Hack Facebook Multi-Product Ads -- Moz
...In 2014, Facebook unveiled multi-product ads (MPAs) for US advertisers, we got them in Europe earlier this year. They allow retailers to show multiple products in a carousel-type ad unit. If the user clicks on the featured product, they are guided directly to the landing page for that specific product, from where they can make a purchase.
You could say MPAs are Facebook's answer to Google Shopping.
Linked In Best Practices: A Definite Guide To Crafting The Perfect Update -- Flying Point Digital
It has become a common practice for businesses to update their followers with social media posts that use captivating graphics. For most social networks, this definitely works. Time and time again we’ve seen graphics effectively drive engagement and increase the reach of our clients’ updates.
But just including a quality graphic isn’t enough—your business needs to craft an update that allows your audience to share your content as efficiently as possible...
Introducing engagement columns for Lightbox Display campaigns -- Google +
Later this month, we’ll begin to roll out three new columns in AdWords Display reporting to give advertisers who use Lightbox ads an easier way to view the metrics they care about most: Engagements, Engagement rate, and Average CPE.
15 Stats Every Digital Publisher Needs to Know [SlideShare] -- Hubspot
The world of publishing has changed. As readers turn their eyes toward digital, new niche publications are sprouting up daily, the newsstand is being replaced by the News Feed, and smaller screens are having a bigger impact than ever. To help you navigate these turbulent waters, we’ve compiled 15 cold hard facts that every publisher should know... and how this information impacts your bottom line...
App Indexing & The New Frontier of SEO: Apple Search + iOS App Indexing -- Search Engine Land
In the first of her 3-part series on app indexing, contributor Emily Grossman discusses what Apple's new search API means for search engine optimization (SEO) professionals looking to surface deep app content for iOS users.
The State of Social Media: 4 Brand Marketers Speak -- Content Marketing Institute
Since the first marketer uploaded that first Facebook brand post, there has been much discussion around social media, its role in content marketing, and ultimately how it benefits brands.
For those brands that have thoughtfully integrated their social into their content marketing strategy – and that understand the tactical capabilities of each social platform they use – the benefits have often proven to be game-changing....
15 Most Insightful Examples of Econsultancy Research in 2015 (so far) -- E-Consultancy
Here are a few of our key takeaways from the first half of 2015, with links to the respective reports for further insight....
Twitter Updates Audience Insights & Introduces Persona Targeting -- Marketing Land
Twitter today announced an update to its audience insights dashboard and introduced a streamlined way for advertisers to target demographic groups.
Why Blog Posts Fail -- Convince and Convert
If you scroll up and click on the ‘research’ tab you can access a whole world of comprehensive marketing and ecommerce research, providing all the information you will ever to need to help you achieve digital excellence.