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Stella Rising Blog

Digital Marketing RoundUp

Digital Marketing Weekly Roundup: 10/29/2015

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing.
By Jared Cohen
Women in Media

What Women Watch | WMI

By Ann D'Adamo
Integrated

Cold and Flu Season for OTC and Wellness Brands | WMI

As cold and flu season approaches, many Americans will be making a trip to their local drugstore for an ounce of prevention— or a pound of cure....
By Ann D'Adamo
Food & Beverage

Healthy Food Trends | WMI

Food trends come and go, but the movement toward healthy, minimally processed food and sustainable sourcing is here to stay. In our infographic,...
By Ann D'Adamo
Beauty

Skin Care Industry Trends: What Women Want | WMI

 For decades, beauty brands have been promising that their creams, lotions, and potions will work miracles, virtually erasing crow’s feet and...
By Ann D'Adamo
on-page optimization

SEO Optimization Strategies 2016: Semantic SEO & User Engagement

As Google’s algorithm becomes more and more intelligent, so should your on-page optimization strategy. Two SEO trends, user engagement and semantic...
By John Morabito
Digital Marketing RoundUp

Digital Marketing Weekly Roundup: 10/20/2015

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing.
By Jared Cohen
Fashion

Luxury Brand Audiences on Social Media | WMI

There’s no doubt that social media is an essential branding tool for fashion marketers. From Facebook to Instagram to emerging platforms like...
By Ann D'Adamo
Media

Women Achieve a Higher Social Status | WMI

Women are dominating social and we have the stats on how women use social media to prove it! Research shows women check in more frequently, share...
By Ann D'Adamo
facebook

Facebook Introduces Verification Badges for Local Businesses

Last week Facebook rolled out verified business badges for local businesses in the US, UK, Australia, and New Zealand.  These verified badges are...
By Jared Cohen
Integrated

The Established Mom | WMI

It may look like she’s headed toward an empty nest, but the established mom’s life is nothing but full. She uses technology to effortlessly manage...
By Ann D'Adamo
Digital Marketing RoundUp

Digital Marketing Weekly Roundup: 10/12/2015

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing.
By Jared Cohen
Health & Wellness

Marketing Health to Women | WMI

A new report released in August revealed some very good news: half of women consider themselves healthier today than they were a year ago. Whether...
By Ann D'Adamo
Beauty

Why Beauty Brands Need to Re-Think “Perfection” | WMI

Beauty ads have always featured beautiful, carefully made-up women. Flawless skin, a dramatic smoky eye, a glistening, bold lip—this is what we’ve...
By Ann D'Adamo
Integrated

NFL Scores a Touchdown with Female Fans | WMI

Stereotypes have put women on the sidelines, but statistics show that women are making a big impact on the business of professional sports and the...
By Ann D'Adamo
FPD News & Events

SEO & SEM Takeaways from SMX East

SMX Takeaways
By Lily Ray
Integrated

Pinterest Is the Go-To Source for In-Store Shoppers | WMI

Old-fashioned shopping lists are so passé. According to a recent study, more than two-thirds of female shoppers use mobile phones to access their...
By Ann D'Adamo
Media

Marketing to the Multicultural Consumer | WMI

Multicultural consumers are transforming the mainstream. Fueled by population growth and increased buying power, they are re-shaping the way...
By Ann D'Adamo
Food & Beverage

Snapshot of a Foodie | WMI

Ask any foodie and they’ll tell you, a good meal is worth a thousand hashtags. The phenomenon of posting food photos to social media has become...
By Ann D'Adamo

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