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Stella Rising Blog

Quick Answers

YouTube Now Appearing as Source for Quick Answers

Are you or your clients video content creators? If so, things just may have just gotten a lot more interesting for you. As of today, we at Flying...
By John Morabito
Integrated

Marketing to the Multicultural Consumer | WMI

Multicultural consumers are transforming the mainstream. Fueled by population growth and increased buying power, they are re-shaping the way...
By Ann D'Adamo
Media

6 Black Friday Ideas To Drive Sales

Black Friday is quickly approaching and retailers are gearing up for a busy holiday season. Analysts are predicting that sales will increase a...
By Ann D'Adamo
Digital

Proactive Healthcare Consumer Infographic | WMI

Researchers found that 51% of US adults say they participate in preventative healthcare. These proactive consumers strive to stay well and avoid...
By Ann D'Adamo
Beauty

Best Tressed - Hair Care Industry Trends | WMI

If current trends are any indication, the days of elaborate hairstyles may be behind us. Increasingly, women are embracing their natural hair...
By Ann D'Adamo
infographic

Social Media Advertising ROI and How To Ace It [Infographic]

The eMarketer Social Media Advertising Effectiveness Scorecard Study Between August and September 2015, eMarketer asked agency and marketing...
By Nicole Gittleman
Integrated

The Powerful Influence of Latina Millennials | WMI

With buying power of more than $170 billion and growing, Latina Millennials may be the most coveted of all Hispanic market segments. She is an...
By Ann D'Adamo
e-commerece platforms

Faceted Search Gone Wild: Effectively Leveraging Endeca & Lucene for SEO

Faceted search used to be pretty rare. Now, it seems to be everywhere! Getting the details wrong on how you wrangle the search-visibility of sites...
By Mike Levin
Beauty

4 Reasons Indie Beauty Brands Are Hot | WMI

Top global beauty corporations have been acquiring emerging independent brands at breakneck speed. According to an investment firm brief on the...
By Ann D'Adamo
Media

Meet Generation Z: Part 2 - The Influencers | WMI

Yesterday we took a dive into the first all-digital generation and learned how the rapid pace of change has influenced their global worldview....
By Ann D'Adamo
Integrated

Meet Generation Z: Part 1 – The Digital Generation | WMI

Just when marketers thought they had Millennials figured out, Generation Z enters the picture. The next wave of consumers, born in 1995 or later,...
By Ann D'Adamo
Fashion

His, Hers and Ours: Gender Neutral Fashion | WMI

Department stores may soon have a bit of a problem—instead of clothing created specifically for “men” and “women,” brands are designing apparel...
By Ann D'Adamo
Food & Beverage

Millennial Moms Prioritize Healthy Foods | WMI

Not long ago, kids opened their lunch boxes to find bologna sandwiches and cream-filled snack cakes. But today’s Millennial moms are selecting...
By Ann D'Adamo
digital advertising

Digital Advertising Strategies: 2015 Global Insights [Infographic]

There is no denying the power of digital advertising. We have seen the integration of ads with most of the world’s most popular platforms and...
By Jared Cohen
Beauty

Lipstick Beauty Marketing Trends 2015 | WMI

Whether they choose classic red or baby pink, women are giving lip service to lip products. In fact, lip color is the most frequently discussed...
By Ann D'Adamo
Integrated

Creative Video Advertising: Three Things to Know | WMI

Every campaign begins with creative. Optimizing your creative in length, relevance, and interactivity can influence how viewers respond to your...
By Rich Zeldes
Digital Marketing RoundUp

Digital Marketing Weekly Roundup: 11/9/2015

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing. What Impact Will RankBrain Have on...
By Jared Cohen
Industry News

Health & Fitness Millennial Consumers Infographic | WMI

Millennial consumers are flocking to boutique fitness studios for personalized fitness experiences and unique classes. Our infographic explores...
By Ann D'Adamo
Food & Beverage

Talking Turkey| WMI

If you watch Google search trends (like we do!) you’ll start to see searches for Thanksgiving-related recipes starting to spike. Last year, more...
By Ann D'Adamo
Digital

Mobile Video: Is it Right for Your Brand? | WMI

Mobile Video: Is it Right for Your Brand
By Ann D'Adamo
Fashion

Millennial Fashion Consumer Infographic | WMI

Millennial women are setting the pace in fashion. They’re the trendsetters and the influencers. How do Millennial women shop? How much do they...
By Ann D'Adamo
Google Algorithm Updates

What Impact Will RankBrain Have on SEO Strategy?

Search marketers were all abuzz over Google’s announcement of RankBrain, the latest update to its search algorithm. In an interview with Bloomberg,...
By Elizabeth Choi

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