Stella Rising Blog

Psychographics: Creating Buyer Personas | WMI

In 2015 we heard a lot about Millennials and the millennial buying power. Marketers called them “enigmatic” and questioned their brand loyalty, yet...

Infographic: New Year, New You! | WMI

Each January, 81% of Americans resolve to get fit, lose weight, and live a healthier lifestyle. How many people actually keep their resolutions?...

Beyond 2016: The Future of Beauty | WMI

Everyone is talking about the hot beauty trends for 2016, but we’re looking a little farther into the future. Beauty industry analysts have...

8 Food Trends to Watch in 2016 | WMI

The consumer has spoken and food and beverage marketers are listening! This year’s trends reveal a continued interest in healthy, whole foods and...

Infographic: Coupons Convert! | WMI

Coupons may seem old-fashioned, but value is always in style! Researchers found that 62% of consumers say they take action to save on groceries with...

How Social Media Affects Female Shopping Behavior | WMI

If marketers have one goal, it’s to reach consumers at the moments that most influence their decisions. Historically, those touchpoints were...

Fashion Trends 2016 | WMI

The term “opposites attract” is never more apt than when discussing fashion—from mixing couture with fast fashion to athletic-inspired evening wear,...

Infographic: Reviews…Path to Purchase | WMI

Consumers have been given a voice…and they expect it to be heard. A recent survey found that 67% of consumers frequently seek recommendations from...

Trends in Health and Wellness 2016 | WMI

In 2014, Women’s Marketing partnered with Rodale to research the emerging consumer wellness trend. Based on our findings, we predicted that the...

Beauty Trends 2016 | WMI

A recent survey found that 82% of women believe social media drives the definition of beauty. This is incredibly powerful. It represents a dramatic...

Holiday Social Media Campaigns: Marketing Strategy [Infographic]

The holiday season is upon us, and it’s important to recognize that your social media strategy should be changing during these few weeks. Holiday...

Hispanics and Health: The Facts | WMI

While Hispanic Americans have a variety of motivations and interests, researchers have found that living a healthy lifestyle is a common theme and a...

2016 Media and Marketing Predictions | WMI

It seems as though it was only yesterday that we were making our media predictions for 2015. We said that social and mobile would explode, we told...

Food Fatigue Offers Opportunity for Brands | WMI

“Mom, what’s for dinner?” This question is asked every single day in households across America. And for many women, the answer is strikingly similar...

Closet Confidential - Apparel Industry Trends | WMI

Women’s Marketing takes a peek into the closets of American women to learn what motivates them to shop, what she buys, and how much she spends. From...