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Stella Rising Blog

Integrated

Psychographics: Creating Buyer Personas | WMI

In 2015 we heard a lot about Millennials and the millennial buying power. Marketers called them “enigmatic” and questioned their brand loyalty,...
By Ann D'Adamo
Digital

Infographic: New Year, New You! | WMI

Each January, 81% of Americans resolve to get fit, lose weight, and live a healthier lifestyle. How many people actually keep their resolutions?...
By Ann D'Adamo
Beauty

Beyond 2016: The Future of Beauty | WMI

Everyone is talking about the hot beauty trends for 2016, but we’re looking a little farther into the future. Beauty industry analysts have...
By Ann D'Adamo
Food & Beverage

8 Food Trends to Watch in 2016 | WMI

The consumer has spoken and food and beverage marketers are listening! This year’s trends reveal a continued interest in healthy, whole foods and...
By Ann D'Adamo
Digital

Infographic: Coupons Convert! | WMI

Coupons may seem old-fashioned, but value is always in style! Researchers found that 62% of consumers say they take action to save on groceries...
By Ann D'Adamo
Digital Marketing RoundUp

Digital Marketing Weekly Roundup: 2016 Digital Marketing Predictions

It's no surprise that our sphere is being flooded with 2016 digital marketing predictions. Here are some of my favorites:
By Jared Cohen
Media

How Social Media Affects Female Shopping Behavior | WMI

If marketers have one goal, it’s to reach consumers at the moments that most influence their decisions. Historically, those touchpoints were...
By Ann D'Adamo
Fashion

Fashion Trends 2016 | WMI

The term “opposites attract” is never more apt than when discussing fashion—from mixing couture with fast fashion to athletic-inspired evening...
By Ann D'Adamo
Integrated

Infographic: Reviews…Path to Purchase | WMI

Consumers have been given a voice…and they expect it to be heard. A recent survey found that 67% of consumers frequently seek recommendations from...
By Ann D'Adamo
Integrated

Trends in Health and Wellness 2016 | WMI

In 2014, Women’s Marketing partnered with Rodale to research the emerging consumer wellness trend. Based on our findings, we predicted that the...
By Ann D'Adamo
Beauty

Beauty Trends 2016 | WMI

A recent survey found that 82% of women believe social media drives the definition of beauty. This is incredibly powerful. It represents a...
By Ann D'Adamo
holiday marketing

Holiday Social Media Campaigns: Marketing Strategy [Infographic]

The holiday season is upon us, and it’s important to recognize that your social media strategy should be changing during these few weeks. Holiday...
By Nicole Gittleman
Integrated

Hispanics and Health: The Facts | WMI

While Hispanic Americans have a variety of motivations and interests, researchers have found that living a healthy lifestyle is a common theme and...
By Ann D'Adamo
Integrated

2016 Media and Marketing Predictions | WMI

It seems as though it was only yesterday that we were making our media predictions for 2015. We said that social and mobile would explode, we told...
By Ann D'Adamo
Digital Marketing RoundUp

Digital Marketing Weekly Roundup:12/7/2015

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing.
By Jared Cohen
Food & Beverage

Food Fatigue Offers Opportunity for Brands | WMI

“Mom, what’s for dinner?” This question is asked every single day in households across America. And for many women, the answer is strikingly...
By Ann D'Adamo
Fashion

Closet Confidential - Apparel Industry Trends | WMI

Women’s Marketing takes a peek into the closets of American women to learn what motivates them to shop, what she buys, and how much she spends....
By Ann D'Adamo
Digital Marketing RoundUp

Digital Marketing Weekly Roundup: 11/30/2015

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing.
By Jared Cohen

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