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Stella Rising Blog

Digital Marketing RoundUp

Digital Marketing Weekly Roundup: 2/29/2016

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing.  And to spice things up, now each...
By Jared Cohen
Social Media

Coming Soon: Facebook Ads in Messenger

Love them or hate them, Facebook ads haven’t stopped 1 billion of us from logging onto Facebook daily.  The only über successful Facebook-owned...
By Eddie Ho
Media

Ratings, Cross-Screen & Programmatic | WMI

It seems remarkable, but in 1975, 57% of American homes had just a single TV. Families gathered around to watch prime-time shows like The Bionic...
By Danielle Benigni
Health & Wellness

Developing A Healthy Media Strategy for Cough and Cold Brands | WMI

Almost 85% of American adults report having at least one cold during the winter months and more than half say that having a cold significantly...
By Ann D'Adamo
Media

Social Media and the Academy Awards | WMI

The Academy Awards offer an opportunity for brands to get active on social media. But all the glitz and glamour doesn't begin and end with...
By Ann D'Adamo
Digital Marketing RoundUp

Digital Marketing Weekly Roundup: 2/22/2016

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing.  And to spice things up, now each...
By Jared Cohen
Google Adwords

How Will Google's Removal of Sidebar Ads Affect PPC Strategy?

Written by Utsav Panchal and Matt Strietelmeier
By Utsav Panchal
Food & Beverage

Marketing to Center-of-Store Shoppers | WMI

Grocery store shoppers are in a quandary. On one hand, they know they should be shopping the perimeter of the store—eating more fruits,...
By Ann D'Adamo
Beauty

Why Celebrity Fragrances No Longer Sell | WMI

In 1991, Elizabeth Taylor began the celebrity fragrance phenomenon with her perfume, White Diamonds. Eager to experience the sophistication and...
By Ann D'Adamo
Digital Marketing RoundUp

Digital Marketing Weekly Roundup: 2/17/2016

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing.  And to spice things up, now each...
By Jared Cohen
SEO

Seasonal SEO: Updating Your Site For Major Seasonal Events

When was the earliest you’ve ever seen a Christmas/holiday commercial? Even though the big day is December 25th, I clearly remember seeing a major...
By Boris Zilberman
Health & Wellness

Marketing to America's Vitamin Consumer Infographic | WMI

Marketing Insights for Health and Wellness Brands
By Ann D'Adamo
Fashion

Inside SwimsuitsforAll’s #SwimSexy Campaign | WMI

SwimsuitsforAll’s groundbreaking campaigns challenge viewers to redefine their concept of beauty. Last year the e-tailer—and Women’s Marketing...
By Ann D'Adamo
Fashion

3 Things Marketers Can Learn From Sneaker Brand Marketing | WMI

Ever since Carrie Bradshaw stepped out in her beloved Manolo Blahniks, designer shoes have become an obsession for millions of women. But now, it...
By Ann D'Adamo
Media

15 Mind-Blowing Stats About the Big Game | WMI

The Broncos did it again! While it wasn’t the closest-scoring game in Super Bowl history, we did learn one thing: a solid and consistent defense...
By Ann D'Adamo
Women in Media

How Moms Use YouTube to Search for Answers | WMI

Mom always seems to have all the answers. Where does she find them? YouTube! Analysts at Google found that 83% of moms use YouTube as a resource...
By Ann D'Adamo
Beauty

What Beauty Retailers Learned from Apple | WMI

Have you ever watched people as they enter the Apple store? They might come in to buy an accessory for their iPhone, but before they make their...
By Ann D'Adamo
Content Marketing

3 Trends to Reinvigorate Your Digital Marketing Strategy in 2016

Happy Lunar New Year! This is the Year of the Fire Monkey. Those born during fire monkey years are known for being ambitious and adventurous, so why...
By Elizabeth Choi
Digital Marketing RoundUp

Digital Marketing Weekly Roundup: 2/8/2016

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing.  And to spice things up, now each...
By Jared Cohen
Media

Quiz: How Much Do You Know About Millennials | WMI

They're your target consumer, but how much do you actually know about Millennials? Take our quiz and find out!
By Ann D'Adamo
Fashion

A Behind-the-Scenes Look at New York Fashion Week | WMI

New York Fashion Week returns to the Big Apple on February 11 for a week of sartorial splendor and, unless you’re an editor, top fashion blogger,...
By Ann D'Adamo
Industry News

Valentine's Day | WMI

Any way you look at it, retailers are sweet on Valentine's Day. Cards, gifts, and millions of pounds of candy account for $19 billion in sales...
By Ann D'Adamo
Digital Marketing RoundUp

Digital Marketing Weekly Roundup: 2/1/2016

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing.  And to spice things up, now each...
By Jared Cohen
influencer marketing

Influencer Marketing Strategy in 2016 [Infographic]

2016 Is the Year of the Influencer
By Nicole Gittleman
Health & Wellness

How to Reach Millennial Wellness Consumers | WMI

As a group, Millennials have greater access to health and wellness information than previous generations.  However, even with fitness trackers and...
By Ann D'Adamo

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