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Stella Rising Blog

Health & Wellness

Consumer-Focused Marketing Channels for Pharma | WMI

The phrase “doctor’s orders” may not carry the same weight that it used to, as consumers increasingly conduct their own online research to learn...
By Ann D'Adamo
Digital Marketing RoundUp

Digital Marketing Weekly Roundup: 3/28/2016

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing.  And to spice things up, now each...
By Jared Cohen
FPD News & Events

Influencer Marketing Webinar: Bloggers, Vloggers and More!

This Wednesday, March 30th at 3:30PM, join Social Media Marketing Director for Flying Point Digital and Women’s Marketing, Jenna Manula, and Senior...
By Jared Cohen
Paid Search

Advanced PPC Excel Tips: How To Do Pivot Tables and VLOOKUPS

Are you ready to save time and become more efficient with your Excel spreadsheets? If you are analyzing data and creating reports regularly, Pivot...
By Evin Diaz-Hennessey
Food & Beverage

The Impact of Environmental Challenges on Food Marketing | WMI

“Sustainability” has been a hot button for several years, but “water” is quickly becoming the latest buzzword in food production....
By Ann D'Adamo
Fashion

How Nordstrom Became America’s Top Fashion Retailer | WMI

A large-scale study of more than 5,700 consumers reveals that, for the fourth year in a row, Nordstrom is America’s favorite retailer. The study...
By Ann D'Adamo
Digital

Furniture Buying Habits of Millennials | WMI

A new report finds that Millennials are finally settling down! In 2015, MIllennials were the largest group of homebuyers in the U.S. Now that...
By Ann D'Adamo
content strategy

Social Media Strategy: Innovating Your Visual Content [Infographic]

Have you ever noticed the positive correlation between the rate at which technology changes and the rate at which consumers change? How does this...
By Nicole Gittleman
Food & Beverage

Marketing Health to Millennials | WMI

By Ann D'Adamo
Beauty

5 Tips for Launching Beauty Brands on Instagram | WMI

Independent beauty brands like Anastasia of Beverly Hills and Tarte are leveraging the popularity of Instagram to amass millions of cult-like...
By Ann D'Adamo
Digital Marketing RoundUp

Digital Marketing Weekly Roundup: 3/21/2016

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing.  And to spice things up, now each...
By Jared Cohen
Media

Expert Advice for Powerful Creative | WMI

Neil Kraft, CEO of KraftWorks, a creative agency based in SoHo, has always taken a bold approach to advertising. Early in his career as the SVP of...
By Ann D'Adamo
Media

Facebook: Social Media Stats and Best Practices | WMI

Although Facebook's explosive growth shows some signs of slowing down, it continues to be the largest social networking platform in America and is...
By Ann D'Adamo
Digital Marketing RoundUp

Digital Marketing Weekly Roundup: 3/14/2016

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing.  And to spice things up, now each...
By Jared Cohen
dark traffic

Troubleshooting Google Analytics: 5 Common Tracking and Attribution Mistakes

Google Analytics is a tremendously popular, widely loved analytics platform used by small and large companies alike. While ample information exists...
By Lily Ray
Media

15 Things You Must Know About Mobile | WMI

If you find yourself reaching for your phone every few minutes, you’re not alone. Researchers found that the average person looks at his or her...
By Ann D'Adamo

Quiz: How Well Do You Know Natural Beauty Consumers? | WMI

Women are increasingly interested in natural and organic beauty products, but do you know why? Take our quiz and find out!
By Ann D'Adamo
Media

How Smartphones Affect the Shoppers Path to Purchase | WMI

Smartphones have made it incredibly easy for consumers to discover and research products, anytime, anywhere. In fact, Google data reveals that...
By Ann D'Adamo
Digital Marketing RoundUp

Digital Marketing Weekly Roundup: 3/7/2016

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing.  And to spice things up, now each...
By Jared Cohen
Reputation Management

How to Handle Online Consumer Reviews

If you’re a business owner, you’ve probably already figured out that having and maintaining online reviews is important for the growth of your brand....
By Jared Cohen
Media

Virtual Reality and Fashion Brands | WMI

  Fashion brands may trade in blouses, handbags, and shoes, but their real currency is the illusion of exclusivity—access to a carefully...
By Ann D'Adamo
Food & Beverage

Food and Beverage Marketing Trends| WMI

What the Veggie Burger Taught Us About Consumers The veggie burger was invented in the late 1960’s by restauranteur Gregory Sams, owner of SEED, a...
By Ann D'Adamo
Media

How Digital Ads are Part of a Marketing Strategy | WMI

Once upon a time advertisers believed that video was simply a way to raise brand awareness. But marketers discovered that video marketing both...
By Ann D'Adamo

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