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Stella Rising Blog

Health & Wellness

Trends in Health and Wellness Travel | WMI

Americans say they're busier and more stressed out than ever before! So, it's no surprise that the wellness and spa travel sector is luring more...
By Ann D'Adamo
Digital Marketing RoundUp

Digital Marketing Weekly Roundup: 4/25/2016

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing.  And to spice things up, now each...
By Jared Cohen
Media

What Do You Know About Marketing to Generation Z? | WMI

Everyone is talking about marketing to Millennials, but forward-thinking marketers have already moved on to their next customer—Generation Z. Take...
By Ann D'Adamo
Media

What Mom Really Wants for Mother's Day | WMI

She's the best mom ever and you want to get her something special for Mother's Day! Flowers? Candy? The latest iPhone? Nope. Mom wants something...
By Ann D'Adamo
Food & Beverage

Marketing Tips for Food Brands | WMI

Food, more than most other categories, has a unique advantage in its ability to connect with consumers emotionally—consider the nostalgia that...
By Ann D'Adamo
Food & Beverage

Food Goes High Tech | WMI

Does a 3-D printed pizza sound appetizing? Would a scanner that identifies the molecular structure of your food be helpful? How about a wand that...
By Ann D'Adamo
Media

Marketing to Diverse Families | WMI

Advertisers who are marketing to diverse families are winning all consumers. Why? Two-in-three Millennial consumers agree that they prefer to...
By Ann D'Adamo
Content Marketing

Visual Design for Digital Marketers: The Basics

This is part one of a three-part series on fundamental design concepts and best practices for content, social media, and SEO marketers.
By Elizabeth Choi

Millennials Shift Skin Care Spend | WMI

For more than a decade, prestige skincare led the beauty industry with products heavily marketed toward an aging Boomer population. Although...
By Ann D'Adamo
Media

Influencer Marketing: Best Practices for Brands | WMI

In the past year, influencer marketing has exploded. Marketers are tapping into the voices of bloggers, vloggers, and social media stars to...
By Ann D'Adamo
Food & Beverage

Trends in Healthy Beverages | WMI

Cross-category beverages are becoming increasingly popular. As beverage makers look to satisfy health and wellness demands without sacrificing...
By Ann D'Adamo
Digital Marketing RoundUp

Digital Marketing Weekly Roundup: 4/11/2016

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing.  And to spice things up, now each...
By Jared Cohen
influencer marketing

How Beauty and Fashion Brands Can Leverage Influencer Marketing

Did you miss out on our webinar last week? Not to worry! We’ve got the scoop.
By Nicole Gittleman

The Mogul Shaping the Future of Female Empowerment | WMI

There are people who talk about changing the world, and there are those who actually do it. In 2014, Tiffany Pham founded Mogul (onmogul.com), a...
By Ann D'Adamo
Beauty

Beauty On Demand | WMI

Beauty on demand is the latest trend in the beauty industry. Read on to learn about three innovators in this cateogy! A relaxing day at the spa...
By Ann D'Adamo
Media

Inside Women's Marketing: Michelle LeWinter, SVP Market Development

Women's Marketing's SVP of Market Development, Michelle LeWinter was interviewed for the "Wednesday Wisdom" blog created by our friends and...
By Ann D'Adamo
Fashion

Infographic: Marketing Fashion to Plus Size Women | WMI

For a long time, any woman who wore anything larger than a size 12 had few options when it came to shopping for stylish clothes. Full-figured women
By Ann D'Adamo
Digital Marketing RoundUp

Digital Marketing Weekly Roundup: 4/4/2016

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing.  And to spice things up, now each...
By Jared Cohen
Media

How To Create Amazing Native Ad Content | WMI

Want to know how to create amazing native advertising or custom content? Follow these five guidelines!
By Ann D'Adamo
april fools

Flying Point Digital Announces New Taco-Driven Marketing Initiative

NEW YORK, April 1, 2016 / --  Flying Point Digital, a performance-based digital marketing agency owned by Women's Marketing, announced today they...
By Jared Cohen
amp mobile

Accelerated Mobile Pages: Amped about AMP? Maybe You Shouldn't Be.

Since its seemingly quick rollout in early October 2015, AMP (or Accelerated Mobile Pages) has been slowly affecting more and more mobile searches....
By Flying Point

Leveraging Influencer & Paid Video Marketing | WMI

Beauty content on YouTube experienced a 50% growth rate in views from January 2014 to April 2015, attracting more than 45 billion views. With...
By Ann D'Adamo

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