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Stella Rising Blog

Food & Beverage

Food Marketing Trends: Ethnic Cuisine | WMI

Italian, Mexican, Japanese…it seems hard to believe that some of today’s routine cuisines were all once considered exotic ethnic foods! Today we...
By Ann D'Adamo
Media

Customizing Content for Facebook & Instagram | WMI

With more than 72% of all adult internet users on Facebook and a quarter of American adults actively using Instagram, there's no question that...
By Ann D'Adamo
Health & Wellness

What Makes A Successful Health & Wellness Brand? | WMI

Last year more than 2,400 health and wellness products were launched in the U.S. –but only 10% will likely last. Why do some brands go on to...
By Ann D'Adamo
Media

Best Practices for Sharing User-Generated Content | WMI

What are the best practices for sharing user-generated content? New York Fashion Week promises its share of dramatic looks on the runway, but...
By Ann D'Adamo
Digital Marketing RoundUp

Digital Marketing Weekly Roundup: 8/22/2016

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing. And to spice things up, now each...
By Jared Cohen
Health & Wellness

Health & Wellness Consumers: Fitness Habits & Motivations | WMI

In our infographic, we explore how frequently fitness enthusiasts work out, what foods and beverages they use to energize themselves, and how they...
By Ann D'Adamo
Fashion

Accessories: The Unsung Heroes of Fashion | WMI

If you want to update a dress or simply make a white t-shirt more stylish, simply add some trendy accessories. From statement necklaces to...
By Ann D'Adamo
Beauty

The Skinny from Fat Mascara | WMI

At Women’s Marketing, we openly admit that we’re a little obsessed with beauty. We’re plugged into emerging industry news, always checking out...
By Ann D'Adamo
Paid Search

Expanded Text Ads Rolling Out On Google

After a short beta period, Google has rolled out Expanded Text ads to all Search Advertisers. Starting October 26, 2016 Google will begin to sunset...
By Cristina Priamo
Health & Wellness

Marketing to Women: How Americans Are Traveling in 2016 | WMI

Each summer, Americans make more than 650 million long-distance trips! So, where do they go and what activities do they prefer? In our...
By Ann D'Adamo
Media

Influencer Marketing: What Are Best Practices | WMI

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” - Scott Cook, co-founder, Intuit  This is the...
By Ann D'Adamo
Digital Marketing RoundUp

Digital Marketing Weekly Roundup: 8/8/2016

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing. And to spice things up, now each...
By Jared Cohen
Food & Beverage

Food Marketing: Beyond The Bar | WMI

Portable, nutritious and functional, snack bars are meeting the needs of consumers in many ways. In our infographic, we look at why they are so...
By Ann D'Adamo
Food & Beverage

How Food Brands Innovate | WMI

Putting the Snap Crackle and Pop Back in Cereal In early July, Kellogg’s announced the opening of Kellogg’s NYC, a café located in the heart of...
By Ann D'Adamo
Health & Wellness

Fitness and Wellness Trends | WMI

Americans are increasingly incorporating health and wellness into every aspect of their lives. In our infographic we look at how yoga, one of the...
By Ann D'Adamo
Fashion

Shopper Marketing: How to Drive to Retail | WMI

We’re constantly hearing from clients, “How do we drive to retail?”  From mass market to luxury, it’s a pain point for almost every brand....
By Ann D'Adamo
Digital Marketing RoundUp

Digital Marketing Weekly Roundup: 8/1/2016

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing. And to spice things up, now each...
By Jared Cohen
Paid Search

New Updates to Google AdWords Extensions

Things are heating up this summer in the Google AdWords User Interface. Google is rolling out a new “Price Extension” ad extension and testing to...
By Stephanie Roth
Media

Social Media Advertising Trends| WMI

There's no question that almost every brand should be on social media—but if you're not supporting your posts with paid advertising, is anyone...
By Ann D'Adamo

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