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Stella Rising Blog

Beauty

Marketing to Women With Curly Hair | WMI

Curls, coils, waves…it’s estimated that 60% of American women have textured hair, yet, until recently, very few brands offered products that...
By Ann D'Adamo
Digital Marketing RoundUp

Digital Marketing Weekly Roundup: 9/26/2016

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing. And to spice things up, now each...
By Jared Cohen
Digital

8 Essential Facts About Influencer Marketing | WMI

More than half of consumers say that content created by influencers is more memorable than brand-produced content. That’s just one reason that...
By Ann D'Adamo
Fashion

NY Fashion Week Trends 2016 | WMI

New York Fashion Week was a study in extremes. In the midst of record-breaking heat and humidity, Tommy Hilfiger staged a full-scale carnival to...
By Ann D'Adamo
SEO

Understanding Google Analytics Attribution and Why Your Organic Landing Pages Might Be Inaccurate

While Google Analytics is an intuitive platform that can be leveraged by users with little analytics experience, it also offers many advanced tools...
By Lily Ray
Media

Marketers Biggest Social Media Mistakes | WMI

Like a little brother that follows you everywhere, brands on social media can become annoying. Overly aggressive sales promotions and content...
By Ann D'Adamo
Get to Know WMI

Women’s Marketing Adds Depth to Analytics Team | WMI

Women’s Marketing affirms our dedication to rich end-to-end analytics with exciting new additions to our team of recognized industry experts.
By Ann D'Adamo
Media

How to Get a Private Equity Firm to Look at Your Brand | WMI

For the past few years, investors have had their eye on the beauty industry—and emerging brands, in particular, have caught their attention....
By Andrea Van Dam
Get to Know WMI

Women’s Marketing Expands Social Strategy Expertise | WMI

Women’s Marketing continues to offer best-in-class marketing services with new additions to our team of recognized industry experts.
By Ann D'Adamo
Media

The Mindset of Millennial Women | WMI

Millennial women are independent, adventurous, and anchored by a strong sense of self. Unafraid to live life on their own terms, they’re ...
By Ann D'Adamo
Food & Beverage

Extreme Couponing: Insights for Food & Beverage Brands | WMI

Coupon use is on the rise! A recent survey found that a third of Americans are using coupons or coupon codes more frequently than they have in the...
By Ann D'Adamo
Digital

2016 Holiday Shopping Preview | WMI

It may be September, but retailers and brands are already preparing for the holidays! In our infographic, we explore how consumers will shop for...
By Ann D'Adamo
Fashion

2016 Fall Fashion Footwear Trends | WMI

There’s something transformational about a new pair of shoes, so it makes perfect sense that as a new season approaches, we want to reinvent our...
By Ann D'Adamo
Beauty

Beauty’s Seven Most Wanted Products | WMI

If you could design a new beauty product, what would you create? That’s the question a recent survey posed to hundreds of women across America....
By Ann D'Adamo
Fashion

Marketing to Generation Z: Teen Shopping Habits| WMI

Teens are increasingly among the most influential shoppers. They're setting trends and forcing retailers to up the ante on the in-store...
By Ann D'Adamo
Media

Seniors and Social Media: How Older Boomers Engage | WMI

When we think of social media users, most people automatically think of teenagers or Millennials. But a recent study found that older Baby Boomers...
By Ann D'Adamo
Beauty

How Women Buy Beauty 2016 | WMI

How do women buy beauty today? That's what we wanted to know when we partnered with the Seurat Group to research how, when, and where women shop...
By Ann D'Adamo

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