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Stella Rising Blog

Digital Marketing RoundUp

Digital Marketing Weekly Roundup: 11/28/2016

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing. And to spice things up, each roundup...
By Jared Cohen
Fashion

The Biggest Challenges Facing Fashion Marketers Today | WMI

Today’s fashion brands, whether well-established or just arriving onto the scene, frequently share similar concerns. A recent survey of fashion...
By Ann D'Adamo
Media

Mobile Trend Infographic: How Consumers Use Smartphones Today | WMI

To say that computers and, more recently, smartphones have changed the way we live is an understatement. But the extent that we now rely on mobile...
By Ann D'Adamo
Health & Wellness

What Do Consumers Expect from Vitamin & Supplement Brands? | WMI

With rising healthcare costs and an abundance of information at their fingertips, consumers are continuing to take a proactive approach to their...
By Ann D'Adamo
Beauty

Infographic: Meet The Beauty Enthusiast | WMI

By Ann D'Adamo
Digital

Digital Trends: 12 Things You Need to Know About Cyber Monday | WMI

Cyber Monday Statistics Since its official inception in 2006, Cyber Monday has become an increasingly important shopping event resulting in...
By Ann D'Adamo
Digital Marketing RoundUp

Digital Marketing Weekly Roundup: 11/21/2016

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing. And to spice things up, each roundup...
By Jared Cohen
Paid Search

SEM Tips to Prepare for Black Friday & Cyber Monday

Black Friday & Cyber Monday are quickly approaching and before we know it, holiday shoppers will be heading to search engines to find the best deals....
By Stephanie Roth
Beauty

Influencer Marketing: How to Work With Celebrity Endorsers | WMI

From Taylor Swift to that great YouTube makeup artist, celebrity influencers seem to be everywhere today. But are celebrities an automatic win for...
By Andrea Van Dam
Digital

How Influencers Really Feel About Working with Brands | WMI

When launching an influencer program, one of the biggest challenges marketers face is finding the right brand advocate. But the relationship works...
By Ann D'Adamo
SEO

Leveraging the Power of SEO Influencers

In the world of digital marketing, we are hearing the word "influencer" a lot these days. In fact, there was even a recent 60 minutes episode that...
By Leah Tagliarino
Food & Beverage

Food/Beverage Infographic: Coffee Consumption in the U.S. | WMI

More than half of American adults over the age of 18 drink coffee every day, but they're not settling for just any cup of Joe! As we enter what's...
By Ann D'Adamo
Digital Marketing RoundUp

Digital Marketing Weekly Roundup: 11/14/2016

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing. And to spice things up, each roundup...
By Jared Cohen
Beauty

How to Build Beauty Brands at Retail | WMI

Today, building a brand at retail requires more than just getting it on the shelf—building awareness, differentiating your product, and engaging...
By Andrea Van Dam

Holiday 2016 Shopping Trends: Digital First | WMI

Consumers are starting their holiday shopping earlier than ever! Many began looking for gift inspiration as early as September and 20% started...
By Ann D'Adamo
Get to Know WMI

Eric Cowles named General Manager, Beauty at Women's Marketing | WMI

Women's Marketing, a leading marketing services agency, is pleased to announce that Eric Cowles has been named General Manager, Beauty, as part of...
By Ann D'Adamo
Media

Influencer Marketing: How to Measure Campaign Success | WMI

Almost every brand, across every industry, has developed some type of influencer strategy: up to 87% of all brands have an influencer program in...
By Ann D'Adamo
Fashion

Fashion: What Are The Latest Trends in Athleisure? | WMI

Athletic wear has come a long way since the ubiquitous velour track suits of the early 2000s. Athleisure is no longer just a fashion trend, it’s a...
By Ann D'Adamo
Media

2016 Retail Holiday Predictions | WMI

Retailers must have done something to get on Santa’s good list this year. Despite a rocky start to 2016, analysts are forecasting a stellar...
By Ann D'Adamo
Digital

Infographic: How Americans Stay Connected on Thanksgiving 2016 | WMI

Whether you’re gathering with family or hosting Friendsgiving, you’ll be among the 98% of Americans celebrating Thanksgiving this year. Although...
By Ann D'Adamo
Digital Marketing RoundUp

Digital Marketing Weekly Roundup: 10/31/2016

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing. And to spice things up, each roundup...
By Jared Cohen

Recap: Interactive Advertising Bureau MIXX Marketing Conference | WMI

This year’s IAB MIXX Conference offered two days of useful content and insightful advice, emphasizing the need to engage consumers with creative...
By Kerri Krom
Social Media

Stop the Scroll: Tips to Creating Engaging Social Media Content

There are more than 600 million Facebook updates, 500 million Tweets and 80 million Instagram posts uploaded daily. It’s easy for your audience to...
By Mike Scicolone
Beauty

What's In Her Beauty Bag? | WMI

Have you ever wished you could take a peek inside the American woman's makeup bag? What does she wear every day? What products does she wish for?...
By Ann D'Adamo

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