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Stella Rising Blog

Health & Wellness

Health and Wellness: Marketing Strategy for OTC Brands | WMI

An aging population, rising costs, and an increase in chronic diseases has made wellness a primary issue for many Americans and, as a result,...
By Ann D'Adamo
Media

Infographic: The New Year's Eve Party's On Mobile | WMI

In January 2016, over a million people gathered in Times Square to watch the ball drop and celebrate the New Year. From sharing snaps and pictures...
By Ann D'Adamo
Media

Amazon Go: On Demand Food Shopping For Millennials | WMI

Watch out food retailers, Amazon is coming for you next! Earlier this month, Amazon announced plans to open its first Amazon Go retail grocery...
By Ann D'Adamo
Health & Wellness

Health and Wellness Trends 2017 | WMI

Health and wellness has become more than a lifestyle, it’s now a status symbol. Consumers aspire to own hundred-dollar leggings, dine on the...
By Ann D'Adamo
Beauty

Beauty Marketing Trends 2017 | WMI

Indie brands continued to gain momentum in 2016 thanks to product innovation and amajor shift in the way consumers discover and buy beauty. In the...
By Ann D'Adamo
Industry News

Health & Wellness is the Next Trillion Dollar Industry

Women’s Marketing recently collaborated with Rodale on original consumer research designed to explore and explain the modern“Health & Wellness”...
By Kerri Krom
Media

Media & Marketing Trends 2017 | WMI

Every year brings the unexpected, but 2016 seemed to bring more surprises than most. Among many, the Chicago Cubs broke a 108-year losing streak,...
By Ann D'Adamo
Fashion

Fashion Industry Marketing Trends 2017 | WMI

The fashion industry was engineered to drive trends. For decades, designers set the tone for the season and forecasters predicted the colors,...
By Ann D'Adamo
Food & Beverage

Food and Beverage Marketing Trends 2017 | WMI

Food trends come and go almost as quickly as you can scroll through your Instagram feed. Popular culture, restaurant concept trends, and the quest...
By Ann D'Adamo
Beauty

Infographic: What Women Want In Anti-Aging Skin Care | WMI

Today, women are taking a 360° view of anti-aging. They're not simply applying the latest miracle cream, there's a widespread awareness of the...
By Ann D'Adamo
Health & Wellness

Health and Wellness Brands Help Consumers Get In Shape | WMI

A new year rings in a chorus of resolutions to work out and get in shape—and for those who are serious about getting fit, there is no shortage of...
By Ann D'Adamo
Digital Marketing RoundUp

Digital Marketing Weekly Roundup: 12/5/2016

A snapshot of recent stories that matter in the world of SEO, social media, paid search, and digital marketing. And to spice things up, each roundup...
By Jared Cohen
Media

Media Strategy: Mastering the Attention Equation | WMI

Marketers have long been vying for the attention of consumers, but today, they’re also competing to keep it—multiple social platforms, gaming...
By Andrea Van Dam
Media

Infographic: Tips For Listening to Customers on Social Media | WMI

It's a given that brands must have a presence on social media, but just being on Facebook, Instagram, and Twitter isn't enough—social media...
By Ann D'Adamo

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