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Stella Rising Blog

Food & Beverage

The Effect of Positive Marketing On CPG | WMI

There is a clear parallel between having a healthy outlook on life and making better choices at the grocery store. Those approaching life with a...
By Ann D'Adamo
Beauty

Social Media: Beauty on YouTube | WMI

Beauty has always been a leading category on YouTube, but in the past year it’s experienced dramatic growth. In 2016, there was a 65% increase in...
By Ann D'Adamo
Digital

Digital Marketing: How To Develop A Data Aquisition Strategy | WMI

For years the advertising industry buzzed that this year is the "Year of Mobile." And for many years that became something of a running joke that...
By Brandon Heagle
Digital

Together Forever: Mom & Her Mobile Phone | WMI

A mother’s smartphone is her lifeline. It connects her to her family and friends, acts as her personal assistant, keeps her informed, and...
By Ann D'Adamo
Health & Wellness

7 Fitness Trends for 2017

One year it’s Zumba and the next year, everyone is doing CrossFit! While exercise fads come and go, one thing is clear—more adults are exercising,...
By Ann D'Adamo
Food & Beverage

Will Online Grocery Click With Consumers? | WMI

Online food shopping has been relatively slow to catch on in the U.S., but that’s beginning to change. It’s predicted that by 2025, 20% of all...
By Ann D'Adamo
Beauty

Beauty: Marketing Hair Care to Women | WMI

A good hair day can do a lot to boost a woman's confidence. It's a simple fact that when your hair looks good, you feel good. But for the millions...
By Ann D'Adamo
Media

Why Social Media is Magic for Brands | WMI

MAGIC Exclusive!
By Ann D'Adamo
Media

Marketing to Women: How Do Affluent Consumers Shop? | WMI

Despite earning more than average Americans, most affluent consumers aren’t shopping in designer boutiques or investing in luxury properties. In...
By Ann D'Adamo
Digital

Let’s Chat! Marketing to Consumers on Mobile Apps | WMI

Mobile messaging has evolved beyond the simple text. Apps like Facebook Messenger and Kik are now a preferred method of communication for people...
By Ann D'Adamo
Media

Social Media: How Consumers Use YouTube | WMI

Whether it's watching silly cat videos or learning to knit, Americans of all ages are on YouTube. Almost 75% of U.S. kids and teens spend between...
By Ann D'Adamo
Food & Beverage

Consumers Crave Healthier Foods | WMI

When it comes to healthy eating, the majority of Americans think they can be doing a better job. Despite the fact that we’re seeing widespread...
By Ann D'Adamo
Media

Facts About Generation Z Every Marketer Needs to Know | WMI

The first truly digital natives, Generation Z has never known a world without the internet or mobile devices. Whereas previous generations...
By Ann D'Adamo
Health & Wellness

Health and Wellness: Millennials in Charge | WMI

Millennials have a new primary care physician and her name is Dr. Google. Whereas 65% of older generations view their physician as their best...
By Ann D'Adamo

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