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Stella Rising Blog

Beauty

Infographic: Why Women Love Masstige Beauty | WMI

Masstige beauty offers women everything they want in beauty: high quality, the latest trends, and beautiful packaging, all for a few dollars more...
By Ann D'Adamo
Social Media

Instagram Collections: Collect and Conquer

As of late, it appears to us that Instagram is at the vanguard of all things social. Even though skeptics of the platform’s recent upgrades knock...
By Nicole Gittleman
Paid Search

An Inside Look Into The New AdWords Interface

Google first announced it was redesigning the Google AdWords Interface on March 28, 2016. AdWords has not undergone major interface changes in 15...
By Stephanie Roth
Digital

What Are Brand Benchmarking & Ad Effectiveness Research Studies? | WMI

Research can be invaluable for brands—an effective study allows marketers to see the both big picture and the details. But it needs to be the...
By Kerri Krom
Social Media

The Starbucks Unicorn Frappuccino: Social Media Magic

Were you one of the thousand “trendsetters” who ordered a “grande Unicorn Frappuccino® Blended Crème” last week? If you weren’t, our guess is that...
By Caroline Valenzano
Media

Infographic: Is Cause Marketing Good For Brands? | WMI

 Increasingly, brands are aligning themselves with philanthropic organizations with the aim of "doing good." Corporate altruism can elevate a...
By Ann D'Adamo
Digital

Infographic: How Women Use Social Media in 2017 | WMI

Women are dominating social media and we have the stats to prove it! Research shows they check in more frequently, share more, and actively engage...
By Ann D'Adamo
Food & Beverage

Infographic: Why Consumers Love Meal Kits | WMI

The last thing most Americans want to do after a long day at work is spend hours cooking dinner for their families. Meal kits promise a one-box...
By Ann D'Adamo
Content Marketing

New Music in a New World: Gorillaz AR / VR App & Music Video

Augmented Reality and VR take Center Stage with Gorillaz
By Mike Scicolone
Digital

Infographic: Yes, Social Media Sells! | WMI

It wasn't that long ago that marketers were talking about the digital shift from shopping on desktop to smartphones. Skeptics said it wouldn't...
By Ann D'Adamo
Fashion

The Celebrity Effect: Do Celebrities Create Waves for Brands? | WMI

In 2016, as many as 20% of ads featured an athlete or at least semi-famous celebrity. Even in these times full of ex-reality show D-listers, a...
By Marjorie Powers
Media

Infographic: Why Mobile Video is Marketing Magic |WMI

Video doesn't just entertain, it commands attention. Most consumers say that when they watch a video, they're solely engaged in that content—and...
By Ann D'Adamo
Beauty

The Millennial Nip/Tuck | WMI

Plastic surgery used to be something that was done discreetly. Women would have a nip here, tuck there, and emerge after all telltale signs had...
By Ann D'Adamo
Beauty

Infographic: Who Is The Ulta Beauty Shopper? | WMI

Who is the Ulta Beauty shopper? She's an explorer and Ulta's wide selection of products delights her sense of discovery. In our infographic, we...
By Ann D'Adamo
Media

Instagram Has One Million Advertisers…Why It Matters For Your Brand | WMI

Instagram recently revealed that, in addition to their 600 million monthly active users, they now have eight million active business profiles and...
By Ann D'Adamo
Food & Beverage

Infographic: The Impact of Food Bloggers

In the past decade, food bloggers have developed some serious credibility! They’ve amassed millions of followers, inked deals for cookbooks, and a...
By Ann D'Adamo

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