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Stella Rising Blog

Fashion

Reinventing Retail: How Retailers Can Surprise, Delight, and Succeed | WMI

I recently had an in-depth conversation with Brendan Witcher, principal analyst, digital business strategy at leading global research and advisory...
By Rich Zeldes
Food & Beverage

Millennials Discover Coupons’ Redeeming Qualities | WMI

Thrifty shoppers have long relied on coupons to save money, but Millennials are increasingly overtaking Baby Boomers and Gen X’ers in coupon use....
By Ann D'Adamo
Beauty

Infographic: The Beauty of  E-Commerce | WMI

In 2016, Amazon reported $4.7 billion in health and personal care sales and $2.5 billion in beauty sales, a year-over-year increase of 35% and 47%...
By Ann D'Adamo
Fashion

Why Athletic Footwear Brands Stepped Up Their Game | WMI

Have Nike and Adidas supplanted Choo and Louboutin as the footwear of choice for the sartorially savvy? Thanks to the casualization of the...
By Ann D'Adamo
Digital

Infographic: Why the Consumer/Brand Emotional Connection Matters | WMI

When deciding among brands, 65% of consumers say they are more likely to choose a brand they feel emotionally connected to. This connection goes...
By Ann D'Adamo
Health & Wellness

Why Content is Critical for Health and Wellness Brands | WMI

Increasingly, consumers are consulting Dr. Google to learn more about their own health conditions or research treatments for a loved one....
By Ann D'Adamo
Digital

Infographic: Back-to-School Trends 2017 | WMI

Back-to-school continues to be a strong season for retailers. In 2016, consumers spent lamost $76 billion on school supplies, apparel,...
By Ann D'Adamo
Fashion

What Consumers Love (and Hate) About Retail Stores | WMI

Online shopping has never been easier, just a few taps on your mobile phone and you can have almost anything delivered to your doorstep. While...
By Ann D'Adamo
Food & Beverage

Infographic: Americans Are Going Bananas For Fruit | WMI

Sales of fruit continue to grow as Americans seek healthier snacks. Although summer is the perfect season to bite into a sweet tree-ripened peach...
By Ann D'Adamo
Amazon

Amazon Marketing Techniques: A+ Enhanced Content

There’s no question that Amazon’s disruptive effect on retail is impacting every category. From beauty to health and wellness, marketers are...
By Ann D'Adamo
Digital

Infographic: How Marketers Use Influencer Content | WMI

Marketers agree that influencer marketing helps to spread awareness and introduces their brand to a targeted and highly engaged audience. In fact,...
By Ann D'Adamo
Food & Beverage

Infographic: Americans Are Hungry for Recipes | WMI

Across America, consumers are dining out more often and frequently replacing meals with snacks. But low food prices, a cornucopia of...
By Ann D'Adamo

International SEO: Crucial for Global Success, But Most Brands Are Doing It Wrong | WMI

  Has your brand thought about implementing an international SEO strategy? (Did you even know that a separate process exists for addressing...
By Lily Ray and Eliza Herring
Beauty

Beauty Research: What Women Want in Skincare | WMI

By Ann D'Adamo

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