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Stella Rising Blog

Digital

Millennials Prefer Brand Websites…And How to Get Them on Yours | WMI

We know in-store shopping isn’t dead yet, even as consumers increasingly buy online across most categories. Six out of 10 web shoppers make 21% or...
By Ann D'Adamo
Digital

Infographic: Moms' Digital Use Grows Up | WMI

As recently as 2013, less than two-thirds of U.S. mothers had smartphones, but today nine-in-ten own one and it’s quickly becoming the way she...
By Ann D'Adamo
Beauty

Highlights in Hair Color: Winning Strategies for Brands | WMI

Pastel pink cotton candy-colored hair or aquatically themed mermaid hair may have inspired millions of Instagram posts, but these summertime fads...
By Ann D'Adamo
Health & Wellness

Infographic: What's Healthy Now? | WMI

Sixty-five percent of Americans believe that eating well is the most important factor in living a long and healthy life. But eating healthfully...
By Ann D'Adamo
Digital

CEO to CEO: Sugarfina’s Rosie O’Neill Has a Sweet Outlook on Retail

Consumer taste and shopping preferences are changing profoundly, even in the candy and confection category, where Millennials are expecting higher...
By Andrea Van Dam
Health & Wellness

Health and Wellness: Young, Affluent, and Fit: The New Well-thy Consumer | WMI

It’s not unusual for consumers to telegraph their success with material goods—a flashy car, a designer handbag, or more recently, a coveted spot...
By Ann D'Adamo
Fashion

Infographic: Re-Engaging the Retail Fashion Shopper | WMI

Retailers have always held sales to clear end-of-season merchandise, but more recently, struggling retailers have been relying on deep discounting...
By Ann D'Adamo
Media

Women in 2017: You’ve Come A Long Way…But There’s Still Work to Be Done | WMI

Across America, women are feeling more confident about themselves and their futures than ever before—75% of women say they’re making progress...
By Ann D'Adamo
Health & Wellness

Infographic: How To Live To Be 100 | WMI

Sixty-nine percent of Americans say they want to live to celebrate their 100th birthday—and many are actively taking steps to get there. Motivated...
By Ann D'Adamo
Beauty

Beauty Marketing: How Sun Care Brands Can Avoid Getting Burned | WMI

Look around at any beach or pool and you’ll see moms chasing their kids around with sunscreen in hand. Sunburns are painful and have the potential...
By Ann D'Adamo
Digital

Infographic: Social Media & Marketing Tips For Every Generation | WMI

Every generation, from Baby Boomers to Generation Z, has their own set of values, expectations, and communication styles. In our infographic, we...
By Ann D'Adamo
Health & Wellness

Health and Wellness: Marketing Inner Peace | WMI

Researchers confirmed that Americans are more stressed out today than ever before. A recent study reveals that on a scale of 1-10, the average...
By Ann D'Adamo
Amazon

How to Get More Consumer Reviews | WMI

One of the barriers to online shopping had been the inability to see and touch the product before making the decision to buy. But brands and...
By Ann D'Adamo

Beauty Infographic: What Women Want in Foundation Makeup | WMI

At the foundation of every Instagrammable makeup look is clear, glowing skin. As the line between skincare and makeup begin to blur, consumers...
By Ann D'Adamo

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