Stella Rising Blog

Millennials Prefer Brand Websites…And How to Get Them on Yours | WMI

We know in-store shopping isn’t dead yet, even as consumers increasingly buy online across most categories. Six out of 10 web shoppers make 21% or...

Infographic: Moms' Digital Use Grows Up | WMI

As recently as 2013, less than two-thirds of U.S. mothers had smartphones, but today nine-in-ten own one and it’s quickly becoming the way she...

Highlights in Hair Color: Winning Strategies for Brands | WMI

Pastel pink cotton candy-colored hair or aquatically themed mermaid hair may have inspired millions of Instagram posts, but these summertime fads...

Infographic: What's Healthy Now? | WMI

Sixty-five percent of Americans believe that eating well is the most important factor in living a long and healthy life. But eating healthfully does...

CEO to CEO: Sugarfina’s Rosie O’Neill Has a Sweet Outlook on Retail

Consumer taste and shopping preferences are changing profoundly, even in the candy and confection category, where Millennials are expecting higher...

Health and Wellness: Young, Affluent, and Fit: The New Well-thy Consumer | WMI

It’s not unusual for consumers to telegraph their success with material goods—a flashy car, a designer handbag, or more recently, a coveted spot in a...

Infographic: Re-Engaging the Retail Fashion Shopper | WMI

Retailers have always held sales to clear end-of-season merchandise, but more recently, struggling retailers have been relying on deep discounting to...

Women in 2017: You’ve Come A Long Way…But There’s Still Work to Be Done | WMI

Across America, women are feeling more confident about themselves and their futures than ever before—75% of women say they’re making progress toward...

Infographic: How To Live To Be 100 | WMI

Sixty-nine percent of Americans say they want to live to celebrate their 100th birthday—and many are actively taking steps to get there. Motivated by...

Beauty Marketing: How Sun Care Brands Can Avoid Getting Burned | WMI

Look around at any beach or pool and you’ll see moms chasing their kids around with sunscreen in hand. Sunburns are painful and have the potential to...

Infographic: Social Media & Marketing Tips For Every Generation | WMI

Every generation, from Baby Boomers to Generation Z, has their own set of values, expectations, and communication styles. In our infographic, we...

Health and Wellness: Marketing Inner Peace | WMI

Researchers confirmed that Americans are more stressed out today than ever before. A recent study reveals that on a scale of 1-10, the average stress...

How to Get More Consumer Reviews | WMI

One of the barriers to online shopping had been the inability to see and touch the product before making the decision to buy. But brands and...

Beauty Infographic: What Women Want in Foundation Makeup | WMI

At the foundation of every Instagrammable makeup look is clear, glowing skin. As the line between skincare and makeup begin to blur, consumers...