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Stella Rising Blog

Health & Wellness

Health and Wellness: Appeal to Emotions to Inspire Healthy Behavior | WMI

According to the most recent data, adult obesity rates exceed 25% in 46 states and reaches as high as 35% in five states. Although obesity rates...
By Ann D'Adamo
Media

Infographic: The Secrets to Successful Email Marketing | WMI

 It seems like everyone is inundated with email, yet, 61% of consumers say it’s their preferred method of brand contact. Researchers found that...
By Ann D'Adamo
Beauty

Counter Intelligence: A Conversation With Beauty Industry Insider Kelly Kovack | WMI

Although Instagram influencers may have thousands of followers, it’s the beauty associate on the sales floor that has day-to-day hands-on...
By Ann D'Adamo
Digital

Infographic: How Women Engage With Branded Content | WMI

Marketers know that a good story is the backbone of a successful marketing campaign. And when that story resonates with consumers, the connection...
By Ann D'Adamo
Beauty

Beauty on Social Media: How the Conversation Got Started & Where It’s Going | WMI

In 2010, there were just over 67,000 beauty conversations on social media—in 2016, there were almost 1.5 million. In less than a decade, social...
By Ann D'Adamo
Food & Beverage

How To Identify Food and Beverage Trends Through Social Media | WMI

You can’t scroll through your social feed without encountering at least one discussion about food. Whether it’s a friend boasting about his...
By Ann D'Adamo

Top Fall Fashion & Beauty Pins on Social Media | WMI

What are the biggest beauty and fashion trends for fall? Just ask Pinterest! Sixty-eight percent of women on the platform use it for beauty and...
By Ann D'Adamo
Health & Wellness

Health and Wellness Marketing Tips | WMI

Feeling a little sleepy? You’re not alone. Only about half of Millennials and Gen X’ers say they get enough sleep. With life busier than ever...
By Ann D'Adamo
Food & Beverage

Food and Beverage Trends: It’s Tea Time!  | WMI

From embracing green tea to kale smoothies, health-conscious consumers are always on the lookout for the next magical elixir. Promising boundless...
By Ann D'Adamo
Digital

Influencer Marketing: How to Identify Fake Accounts | WMI

Influencer marketing is big business. Eighty-six percent of marketers have influencer strategies in place and budgets for campaigns continue to...
By Ann D'Adamo
Amazon

10 Things You Need to Know About Amazon Shoppers | WMI

Although Amazon won’t reveal exactly how many people shop the site, it’s estimated that 300 million people around the globe buy from the...
By Ann D'Adamo
Beauty

Marketing Beauty to Hispanic Millennials | WMI

In modern beauty marketing, one shade definitely does not fit all. Beauty brands have been at the forefront of multi-cultural marketing, and...
By Ann D'Adamo
Get to Know WMI

What Makes Indie Brands Successful? An Interview with Andrea Van Dam | WMI

At Women’s Marketing, we understand the entrepreneurial mindset because we live it. Our CEO, Andrea Van Dam, has spent her career helping indie...
By Ann D'Adamo
Retail

Infographic: 2017 Retail Holiday Forecast | WMI

Consumers are feeling cautiously optimistic about the economy and analysts believe that their positive sentiment will translate into an...
By Ann D'Adamo
Fashion

Denim's Return to Fashion | WMI

After years of wearing stretchy leggings, consumers are re-discovering denim. A combination of consumer demand for new styles and treatments,...
By Ann D'Adamo
Retail

Infographic: Retail Experiences that Win | WMI

As retailers begin to reinvent the store experience for the digital age, they are experimenting with different ways to get consumers excited about...
By Ann D'Adamo

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