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Stella Rising Blog

Social Media: How to Develop a Video Strategy for Fashion Brands | WMI

Video has the ability to deeply engage consumers and powerfully convey a brand’s message in just a few seconds. Apparel brands have embraced its...
By Ann D'Adamo
Fashion

Infographic: Who Is The Luxury Fashion Consumer | WMI

Today’s luxury fashion consumer is sophisticated, digitally savvy, and more selective about the brands she buys. Brands that have historically relied...
By Ann D'Adamo
Digital

Unlock the Challenger Within: 7 Steps to Disrupting Your Category |WMI

Challenger Brand – A brand that stimulates long-term growth by disrupting the dynamics of an established category or creating an entirely new one
By Rich Zeldes
Food & Beverage

Infographic: Food and Beverage Brands Can Help Millennial Moms | WMI 

More than half of all moms agree that cooking for their family can be stressful. Whether it’s dealing with a finicky eater or worrying about...
By Ann D'Adamo
Fashion

A Portrait of the Millennial Luxury Consumer | WMI

Although Millennials may have less disposable income than the generations preceding them, simply profiling this consumer by income may not be the...
By Ann D'Adamo
Beauty

Infographic: Beauty Brands, Social Media & Influencer Marketing | WMI

Beauty consumers have formed passionate communities on YouTube. Second only to food, beauty content has generated 222 billion total views and has...
By Ann D'Adamo
Digital

Consumer Research: Scaring Up Shoppers for Halloween 2017

Halloween is the kickoff to the holiday season, offering retailers a glimpse what’s to come for the remainder of the year. If consumers are ghosting...
By Ann D'Adamo
Beauty

Beauty Marketing: Are Supplements Beauty's Next Big Boom? | WMI

Nutritional supplements were designed to help consumers fill in the gaps when their regular diet fell short. But today, consumers are looking for...
By Ann D'Adamo
Food & Beverage

Infographic: Food and Beverage Marketing Trends in Protein | WMI

Food and beverage marketing trends come and go, but the protein trend is here to stay. More than a third of U.S. households say they follow a...
By Ann D'Adamo
Digital

Infographic: Email to Bots, Digital Marketing Trends in 2017 | WMI

Good communication between brands and consumers is critical, but there’s a fine line between informative and intrusive. Understanding what marketing...
By Ann D'Adamo
Beauty

How Millennial Beauty Consumers Are Reinventing Anti-Aging | WMI

In August, Allure’s editor in chief, Michelle Lee, announced that the term “anti-aging” would be banned from the publication. Lee believes that the...
By Ann D'Adamo
Food & Beverage

Infographic: Marketing Organic Food and Beverage | WMI

In the last year, 88% of American households purchased organic food and beverages, a trend that continues to gain momentum as consumers look for...
By Ann D'Adamo
Fashion

Amazon: Why Fashion Brands Need to Join the Party | WMI

Amazon is predicted to become the U.S.’s biggest apparel retailer, surpassing Macy’s, by the end of this year. In 2017, apparel sales on the platform...
By Ann D'Adamo
Media

Infographic: Holiday 2017 Online and In Store Sales | WMI

Consumers are increasingly turning to online retailers for their holiday shopping needs—this year 42% of consumers will spend about half of their...
By Ann D'Adamo
Food & Beverage

Infographic: Marketing to Moms Women's Concerns During Pregnancy | WMI

Even before Google, pregnancy must have been one of the most-researched events in a woman's life; it's a time defined by change and growth. But...
By Ann D'Adamo

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