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Stella Rising Blog

Social Media: How to Develop a Video Strategy for Fashion Brands | WMI

Video has the ability to deeply engage consumers and powerfully convey a brand’s message in just a few seconds. Apparel brands have embraced its...
By Ann D'Adamo
Fashion

Infographic: Who Is The Luxury Fashion Consumer | WMI

Today’s luxury fashion consumer is sophisticated, digitally savvy, and more selective about the brands she buys. Brands that have historically...
By Ann D'Adamo
Digital

Unlock the Challenger Within: 7 Steps to Disrupting Your Category |WMI

Challenger Brand – A brand that stimulates long-term growth by disrupting the dynamics of an established category or creating an entirely new one
By Rich Zeldes
Food & Beverage

Infographic: Food and Beverage Brands Can Help Millennial Moms | WMI 

More than half of all moms agree that cooking for their family can be stressful. Whether it’s dealing with a finicky eater or worrying about...
By Ann D'Adamo
Fashion

A Portrait of the Millennial Luxury Consumer | WMI

Although Millennials may have less disposable income than the generations preceding them, simply profiling this consumer by income may not be the...
By Ann D'Adamo
Beauty

Infographic: Beauty Brands, Social Media & Influencer Marketing | WMI

Beauty consumers have formed passionate communities on YouTube. Second only to food, beauty content has generated 222 billion total views and has...
By Ann D'Adamo
Digital

Consumer Research: Scaring Up Shoppers for Halloween 2017

Halloween is the kickoff to the holiday season, offering retailers a glimpse what’s to come for the remainder of the year. If consumers are...
By Ann D'Adamo
Beauty

Beauty Marketing: Are Supplements Beauty's Next Big Boom? | WMI

Nutritional supplements were designed to help consumers fill in the gaps when their regular diet fell short. But today, consumers are looking for...
By Ann D'Adamo
Food & Beverage

Infographic: Food and Beverage Marketing Trends in Protein | WMI

Food and beverage marketing trends come and go, but the protein trend is here to stay. More than a third of U.S. households say they follow a...
By Ann D'Adamo
Digital

Infographic: Email to Bots, Digital Marketing Trends in 2017 | WMI

Good communication between brands and consumers is critical, but there’s a fine line between informative and intrusive. Understanding what...
By Ann D'Adamo
Beauty

How Millennial Beauty Consumers Are Reinventing Anti-Aging | WMI

In August, Allure’s editor in chief, Michelle Lee, announced that the term “anti-aging” would be banned from the publication. Lee believes that...
By Ann D'Adamo
Food & Beverage

Infographic: Marketing Organic Food and Beverage | WMI

In the last year, 88% of American households purchased organic food and beverages, a trend that continues to gain momentum as consumers look for...
By Ann D'Adamo
Fashion

Amazon: Why Fashion Brands Need to Join the Party | WMI

Amazon is predicted to become the U.S.’s biggest apparel retailer, surpassing Macy’s, by the end of this year.  In 2017, apparel sales on the...
By Ann D'Adamo
Digital

Infographic: Holiday 2017 Online and In Store Sales | WMI

Consumers are increasingly turning to online retailers for their holiday shopping needs—this year 42% of consumers will spend about half of their...
By Ann D'Adamo
Digital

Infographic: Marketing to Moms Women's Concerns During Pregnancy | WMI

Even before Google, pregnancy must have been one of the most-researched events in a woman's life; it's a time defined by change and growth. But...
By Ann D'Adamo

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