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Stella Rising Blog

Digital

Infographic:Tapping Into Millennials' Digital Habits and Trends

The image of a Millennial on a smartphone may be cliché, but there’s truth in that stereotype. Eighty-seven percent of Millennials own a...
By Ann D'Adamo
Amazon

Infographic: The Amazon Beauty Consumer 

Amazon has emerged as an essential shopping platform for women and, increasingly, an important destination for beauty. In the third quarter of...
By Ann D'Adamo
Food & Beverage

Infographic: Food and Beverage Shopper Trends

  Americans used to visit their favorite supermarket to stock up on the items they needed for the week. But shopping behaviors have shifted ,...
By Ann D'Adamo
Digital

Digital Marketing Trends: How We Spend Time with Media 2018 

In 2017, U.S. adults spent more than half their day—an average of 12 hours, 1 minute, engaging with media. In 2018, that number is expected to grow...
By Ann D'Adamo
Digital

Infographic: Is Influencer Marketing Worth It?  

Partnering with social influencers and sharing that content on social media has become commonplace for brands, but is it worth it? Although...
By Ann D'Adamo
Food & Beverage

A Look At The Hispanic Food and Beverage Consumer 

Propelled by the twin engines of population growth and expanding buying power, Hispanic consumers are an increasingly important audience for CPG...
By Ann D'Adamo
Digital

How To Prepare For Facebook's 2018 Algorithm Change

On January 11, 2018, Facebook dropped a bomb on the digital marketing community when Mark Zuckerberg promised to return the platform to its roots,...
By Jenna Manula, Director Social Media Marketing
Digital

Infographic: Digital Tools Help Beauty Retailers Stay On Top

Consumers want to play with makeup and experiment with the latest trends. Virtual reality try-on tools have made it easy to discover how they...
By Ann D'Adamo
Digital

What to Expect from Social Media Platforms in 2018 

From #FakeNews to live video, social media was central to every marketer’s strategy in 2017. This year, social is poised for more disruption. ...
By Ann D'Adamo
Digital

SEO Strategy: 4 Ways Consumers are Searching for Answers in 2018 

When you want information, what’s the first thing you do? Google it. Search is a powerful tool for information-hungry shoppers when they know what...
By Ann D'Adamo
Beauty

Infographic: What Female Beauty Consumers Want in Skin Care in 2018

From cleansers to scrubs, there's no shortage of skin care options available. Beauty brands have been trying to differentiate themselves by...
By Ann D'Adamo
Health & Wellness

Generation X: Health and Wellness and Life in the Middle

Generation X is re-defining what it means to be middle-aged. With a mindset that’s decidedly younger than its chronological age, this generation...
By Ann D'Adamo
Amazon

Infographic: How Women Shop on Amazon

  Through our insights community, Glimmer, Women's Marketing launched a study into how female consumers shop on Amazon. Our study revealed...
By Ann D'Adamo
Food & Beverage

Waste Not: Food and Beverage Brands are Bringing Awareness to a Cause

There’s a growing awareness among Americans about food waste—and with good reason, 40% of the food produced in the U.S. is ultimately discarded....
By Ann D'Adamo
Digital

The Social Media Soapbox: Consumers and Call-Out Culture

Social media has made it easy for consumers to engage with the brands they love and helps build relationships that generate loyalty. But it’s also...
By Ann D'Adamo

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