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Stella Rising Blog

Food & Beverage

7 Food and Beverage Trends from Natural Products Expo West 2018

Natural Products Expo West has grown from a small show targeted to a select niche of retailers to a multi-day event drawing over 85,000 attendees...
By Rich Zeldes
Health & Wellness

Infographic: Why Self-Care is the Latest Health and Wellness Trend

The rising cost of healthcare in America has launched a movement to elevate self-care as an essential component of health care. Empowering...
By Ann D'Adamo
Digital

Infographic: Where to Find Generation Z on Social Media

There are almost 75 million kids under 17 in the U.S. and they are already making a big impact on the economy. Generation Z accounts for $143...
By Ann D'Adamo
Beauty

The 4 Attributes of a Successful Beauty Brand

What makes women emotionally connect with beauty brands? How does a brand develop a cult following? More important, what makes that sustainable in...
By Ann D'Adamo
Retail

Infographic: Inside The Mind of the Millennial Shopper

Millennial women love to shop. Researchers found that 94% of women 15-35 spend over an hour per day shopping or browsing online—and when they do...
By Ann D'Adamo
Food & Beverage

Why Brands Have a Millennial Problem

With plain white labels and undesirable shelf position, generic or store brands used to be considered inferior to those with a household name. But...
By Ann D'Adamo
Digital

Marketing Strategy-6 Things to Consider Before Taking a Social Stance 

Historically, brands have avoided getting involved in controversial subjects. Politics, religion, sex, and even social issues were avoided at all...
By Ann D'Adamo
Amazon

Data-Driven Decision-Making with Amazon Stores

In a world where data is king, Amazon continues to open its platform to be more brand-friendly. Last summer, Amazon launched Amazon Store pages...
By Byron Kerr
Health & Wellness

Infographic: How Parents Evaluate and Choose OTC Medications for Kids

Parents know that colds and coughs are an inevitable part of childhood. Ninety-seven percent of children under 12 experienced some type of...
By Ann D'Adamo
Digital

Marketing Strategy: Are You A Purchase Brand or Usage Brand?

  As long as consumers have problems, brands will develop solutions to solve them. How marketers position products in the minds of consumers often...
By Ann D'Adamo
Digital

7 Questions You Should Ask Before Launching a Social Media Campaign

Every brand has a voice on social media, but is it being heard by those consumers who matter most? If you’re not reaching the right consumer, on...
By Ann D'Adamo
SEO

Moving to HTTPS During a Migration to Shopify: HSTS Protocol, 307 Redirects, and the Implications for SEO

HSTS Protocol, 307 Redirects, and the Implications for SEO Around the early 2010s, SEOs began talking about SSL (Secure Sockets Layer) and debating...
By Leah Tagliarino
Retail

Infographic: Sephora vs. Ulta Who's Winning E-Commerce?

While in-store represents the lion’s share of beauty sales, both Ulta and Sephora have made considerable strides in e-commerce. Since 2016, Ulta’s...
By Ann D'Adamo
Get to Know WMI

Artist in the House: Jean Bedrosian

  At Women’s Marketing, we’re passionate about growing brands. It’s who we are and what we do. As individuals, we also bring a unique set of...
By Ann D'Adamo
Health & Wellness

Health and Wellness Infographic: Today's Vitamin Consumer

Consumers agree that taking vitamins and supplements is part of a healthy lifestyle. In fact, almost three quarters of all U.S. adults regularly...
By Ann D'Adamo
Food & Beverage

Infographic: Will 2018 Be The Year Of Online Grocery Shopping?

Will 2018 be the year that online grocery shopping takes off? After dipping a toe into the water last year, consumers seem ready to make the...
By Ann D'Adamo

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