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Stella Rising Blog

Amazon

Infographic: Amazon Shopping Statistics

Amazon has forever changed the retail landscape. Today, 37% of Americans say they shop less often at a retail store due to Amazon and 85% of Prime...
By Marlea Clark
Digital

Infographic: Social Media and Privacy Concerns

The recent privacy scandals concerning Facebook and Cambridge Analytica has users concerned about data security. A recent poll found that only 41%...
By Marlea Clark
Digital

They’ve Got to See It To Believe It: Why Images Are Critical for Marketers

Although a goldfish may have a longer attention span than the average Millennial, researchers at MIT discovered that the human brain can process...
By Marlea Clark
Food & Beverage

Infographic: What's Popping in the Food and Beverage Category?

With increasingly on-the-go lifestyles, Americans are reaching for snacks to satisfy their hunger cravings or replace meals entirely. Salty snacks...
By Marlea Clark

What Health and Wellness Consumers Say is Hot and Not in OTC 

Consumer spending at the drug store often reflects larger healthcare trends. In our infographic, we look at growth categories and those that are...
By Marlea Clark
SEO

Is the Yoast Homepage Canonical Correct to Include the Trailing Slash?

Is the Yoast Homepage Canonical Correct to Include the Trailing Slash? Attending a conference today I had the pleasure of hearing Joost de Valk...
By John Morabito
Digital

From Browsers to Buyers: 4 Reasons Brands Should Personalize the Shopping Experience

Retailers are facing a more challenging environment than ever before: they’re losing share to marketplaces like Amazon and facing a growing threat...
By Marlea Clark
Digital

The Brave New World of TV and What It Means for Advertisers

“Must See TV” no longer refers to NBC’s Thursday night lineup. Television has evolved beyond broadcast and cable networks to streaming and...
By Marlea Clark
Mobile SEO

Practical Advice for Achieving Position V

Voice search is an undeniable growing trend, and marketers who are not preparing for the shift away from the keyboard are going to feel left behind...
By John Morabito
Beauty

Infographic: New Research on the Color Cosmetics Consumer

 
By Marlea Clark
Media

Is Women’s Empowerment the Right Message for Your Brand?

#RealBeauty, #LikeAGirl, #BetterForIt...messages of female empowerment have become a common theme for marketers. These advertising campaigns,...
By Ann D'Adamo
Food & Beverage

How to Make Your Food and Beverage Brand Pop On-Shelf

With a focus on fresh and natural, Millennials are favoring the perimeter of the store in search of fresh produce, meat, poultry, and dairy and...
By Ann D'Adamo
Digital

Infographic: How Moms Connect With Brands

There are an estimated 43 million moms in the U.S. and they drive up to 80% of all consumer purchasing. Today’s moms struggle to balance their...
By Ann D'Adamo
Amazon

Infographic: Amazon vs. Walmart in the Battle for Online Grocery

Amazon and Walmart are going head-to-head in the online grocery wars. Both are investing heavily in building out their grocery options, launching...
By Ann D'Adamo
Beauty

Infographic: Who Is The Generation Z Beauty Consumer?

Generation Z is the most ethnically diverse and socially progressive generation to date. The first generation to have grown up with social media,...
By Ann D'Adamo

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