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Stella Rising Blog

Amanda Chomicz

Recent Posts

Media

4 Trends We Caught During the Super Bowl Ads | Stella Rising

The Super Bowl has never been a competition that exists only on the field; participating advertisers are tasked with putting their brand—and...
By Amanda Chomicz
Beauty

Infographic: Ulta vs. Sephora Path-to-Purchase

Despite endless disruption at retail, in-store beauty shopping isn't going away anytime soon. Knowing that the omnichannel beauty consumer is...
By Amanda Chomicz
Women in Media

A Beautiful Rebrand: Interview with Andrea Van Dam

Mass Marketer Retailer recently interviewed Andrea Van Dam, CEO, Stella Rising, about the agency and what it was like to take the strengths of one...
By Amanda Chomicz
Beauty

Infographic: Click-to-Purchase Beauty

Brick-and-mortar shopping is still very much a thing, but online has quickly become a trusted destination for beauty consumers. 
By Amanda Chomicz
Amazon

Infographic: The Amazon Beauty Experience

  Women still love to shop in-store at a variety of retailers, but Amazon has quickly become a core element in the entire beauty shopping...
By Amanda Chomicz
Beauty

Amazon Strategy: What Beauty Brands Need to Know

It was obvious from the start of our second annual Stella Growth Forum, held recently in New York, that every beauty brand needs an Amazon...
By Amanda Chomicz
Retail

Infographic: Holiday Shopping by the Numbers

‘Tis the season to spend, at least according to recent studies forecasting consumer plans for holiday shopping. 75% of consumers are confident in...
By Amanda Chomicz
Retail

Infographic: The Clean Beauty Consumer

50% of consumers report buying more natural products than they did last year, but the meaning of “natural” is constantly being...
By Amanda Chomicz
Food & Beverage

Marketing Strategy: 3 Elements Every CBD Brand Needs to Succeed

CBD, a cannabis-derived compound that won’t get you high, is suddenly everywhere, with brands rushing to incorporate it across categories...
By Amanda Chomicz
Media

Affluent Consumers: Is Your Media Strategy Working?

According to the 2018 U.S. Purchase Influencers Report, 25% of affluent consumers say that they have bought something as a result of an ad,...
By Amanda Chomicz

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