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Stella Rising Blog

Fashion

Reinventing Retail: How Retailers Can Surprise, Delight, and Succeed | WMI

I recently had an in-depth conversation with Brendan Witcher, principal analyst, digital business strategy at leading global research and advisory...
By Rich Zeldes
Fashion

Why Athletic Footwear Brands Stepped Up Their Game | WMI

Have Nike and Adidas supplanted Choo and Louboutin as the footwear of choice for the sartorially savvy? Thanks to the casualization of the workplace...
By Ann D'Adamo
Fashion

What Consumers Love (and Hate) About Retail Stores | WMI

Online shopping has never been easier, just a few taps on your mobile phone and you can have almost anything delivered to your doorstep. While...
By Ann D'Adamo
Fashion

Infographic: Running in Style | WMI

Running is one of the most popular sports worldwide, aside from walking it’s the most common form of exercise for women. In the U.S., 26% of all...
By Ann D'Adamo
Fashion

Influencer Marketing Strategies For Luxury Brands | WMI

While beauty brands were early adopters of influencer marketing, luxury apparel and accessories marketers were slower to embrace the practice. Legacy...
By Ann D'Adamo
Fashion

Fashion Retailing: The Sweet Spot in Apparel Pricing | WMI

  The current upheaval at retail—with stores closing and apparel brands filing for bankruptcy nearly every week—is getting plenty of attention....
By Ann D'Adamo
Fashion

Amazon Just Revealed How They Intend to Take Over Fashion | WMI

Last week, Amazon introduced the Amazon Echo Look, a video-enabled version of the Echo that can snap full-length photos or take video on demand,...
By Ann D'Adamo
Fashion

Infographic: Yes, Social Media Sells! | WMI

It wasn't that long ago that marketers were talking about the digital shift from shopping on desktop to smartphones. Skeptics said it wouldn't...
By Ann D'Adamo
Media

The Celebrity Effect: Do Celebrities Create Waves for Brands? | WMI

In 2016, as many as 20% of ads featured an athlete or at least semi-famous celebrity. Even in these times full of ex-reality show D-listers, a...
By Marjorie Powers

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