Stella Rising Blog

Reinventing Retail: How Retailers Can Surprise, Delight, and Succeed | WMI

I recently had an in-depth conversation with Brendan Witcher, principal analyst, digital business strategy at leading global research and advisory...

Why Athletic Footwear Brands Stepped Up Their Game | WMI

Have Nike and Adidas supplanted Choo and Louboutin as the footwear of choice for the sartorially savvy? Thanks to the casualization of the workplace...

What Consumers Love (and Hate) About Retail Stores | WMI

Online shopping has never been easier, just a few taps on your mobile phone and you can have almost anything delivered to your doorstep. While...

Infographic: Running in Style | WMI

Running is one of the most popular sports worldwide, aside from walking it’s the most common form of exercise for women. In the U.S., 26% of all...

Influencer Marketing Strategies For Luxury Brands | WMI

While beauty brands were early adopters of influencer marketing, luxury apparel and accessories marketers were slower to embrace the practice. Legacy...

Fashion Retailing: The Sweet Spot in Apparel Pricing | WMI

The current upheaval at retail—with stores closing and apparel brands filing for bankruptcy nearly every week—is getting plenty of attention....

Amazon Just Revealed How They Intend to Take Over Fashion | WMI

Last week, Amazon introduced the Amazon Echo Look, a video-enabled version of the Echo that can snap full-length photos or take video on demand,...

Infographic: Yes, Social Media Sells! | WMI

It wasn't that long ago that marketers were talking about the digital shift from shopping on desktop to smartphones. Skeptics said it wouldn't...

The Celebrity Effect: Do Celebrities Create Waves for Brands? | WMI

In 2016, as many as 20% of ads featured an athlete or at least semi-famous celebrity. Even in these times full of ex-reality show D-listers, a...