Digital Marketing News | Stella Rising | Fashion (3)

Catching Some Zs: A Look at Generation Z Consumers | WMI

Marketers, this is no time to sleep! Generation Z, today’s teens, is already having a major impact on the economy and emerging as a global consumer...

By Ann D'Adamo / 31 Mar 2017

Infographic: What Drives Online Purchase | WMI

By Ann D'Adamo / 07 Mar 2017

What Millennials Want From Apparel Brands | WMI

Millennials are increasingly comfortable shopping for apparel online, whether it’s athletic wear or shoes. Sixty percent say they have done so and...

By Ann D'Adamo / 03 Mar 2017

Why Social Media is Magic for Brands | WMI

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By Ann D'Adamo / 14 Feb 2017

Fashion Footwear Trends 2017: It's All About The Shoes | WMI

In case you had any doubts, researchers have confirmed that women are indeed #shoeaddicts. From sneakers to stilettos, 94% of Millennials and 90% of...

By Ann D'Adamo / 30 Jan 2017

Social Style: Can Social Media Drive Apparel Sales | WMI

In just a decade, social media has become a significant presence in our lives. Seventy-two percent of Americans use it on a daily basis and almost...

By Kathryn Pleines / 16 Jan 2017

Fashion Industry Marketing Trends 2017 | WMI

The fashion industry was engineered to drive trends. For decades, designers set the tone for the season and forecasters predicted the colors,...

By Ann D'Adamo / 16 Dec 2016

The Biggest Challenges Facing Fashion Marketers Today | WMI

Today’s fashion brands, whether well-established or just arriving onto the scene, frequently share similar concerns. A recent survey of fashion...

By Ann D'Adamo / 30 Nov 2016

Influencer Marketing: How to Work With Celebrity Endorsers | WMI

From Taylor Swift to that great YouTube makeup artist, celebrity influencers seem to be everywhere today. But are celebrities an automatic win for...

By Andrea Van Dam / 21 Nov 2016

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