Stella Rising Blog

Catching Some Zs: A Look at Generation Z Consumers | WMI

Marketers, this is no time to sleep! Generation Z, today’s teens, is already having a major impact on the economy and emerging as a global consumer...

Infographic: What Drives Online Purchase | WMI

What Millennials Want From Apparel Brands | WMI

Millennials are increasingly comfortable shopping for apparel online, whether it’s athletic wear or shoes. Sixty percent say they have done so and...

Why Social Media is Magic for Brands | WMI

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Fashion Footwear Trends 2017: It's All About The Shoes | WMI

In case you had any doubts, researchers have confirmed that women are indeed #shoeaddicts. From sneakers to stilettos, 94% of Millennials and 90% of...

Social Style: Can Social Media Drive Apparel Sales | WMI

In just a decade, social media has become a significant presence in our lives. Seventy-two percent of Americans use it on a daily basis and almost...

Fashion Industry Marketing Trends 2017 | WMI

The fashion industry was engineered to drive trends. For decades, designers set the tone for the season and forecasters predicted the colors,...

The Biggest Challenges Facing Fashion Marketers Today | WMI

Today’s fashion brands, whether well-established or just arriving onto the scene, frequently share similar concerns. A recent survey of fashion...

Influencer Marketing: How to Work With Celebrity Endorsers | WMI

From Taylor Swift to that great YouTube makeup artist, celebrity influencers seem to be everywhere today. But are celebrities an automatic win for...