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Stella Rising Blog

Media

Catching Some Zs: A Look at Generation Z Consumers | WMI

Marketers, this is no time to sleep! Generation Z, today’s teens, is already having a major impact on the economy and emerging as a global consumer...
By Ann D'Adamo
Media

Infographic: What Drives Online Purchase | WMI

 
By Ann D'Adamo
Fashion

What Millennials Want From Apparel Brands | WMI

Millennials are increasingly comfortable shopping for apparel online, whether it’s athletic wear or shoes. Sixty percent say they have done so and...
By Ann D'Adamo
Media

Why Social Media is Magic for Brands | WMI

MAGIC Exclusive!
By Ann D'Adamo
Fashion

Fashion Footwear Trends 2017: It's All About The Shoes | WMI

 In case you had any doubts, researchers have confirmed that women are indeed #shoeaddicts. From sneakers to stilettos, 94% of Millennials and 90% of...
By Ann D'Adamo
Media

Social Style: Can Social Media Drive Apparel Sales | WMI

In just a decade, social media has become a significant presence in our lives. Seventy-two percent of Americans use it on a daily basis and almost...
By Kathryn Pleines
Fashion

Fashion Industry Marketing Trends 2017 | WMI

The fashion industry was engineered to drive trends. For decades, designers set the tone for the season and forecasters predicted the colors,...
By Ann D'Adamo
Fashion

The Biggest Challenges Facing Fashion Marketers Today | WMI

Today’s fashion brands, whether well-established or just arriving onto the scene, frequently share similar concerns. A recent survey of fashion...
By Ann D'Adamo
Fashion

Influencer Marketing: How to Work With Celebrity Endorsers | WMI

From Taylor Swift to that great YouTube makeup artist, celebrity influencers seem to be everywhere today. But are celebrities an automatic win for...
By Andrea Van Dam

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