Stella Rising Blog

Fashion: What Are The Latest Trends in Athleisure? | WMI

Athletic wear has come a long way since the ubiquitous velour track suits of the early 2000s. Athleisure is no longer just a fashion trend, it’s a...

Does Social Media Influence Holiday Shopping? | WMI

It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social...

Why Department Stores Are Out Of Fashion | WMI

The news hasn’t been great for department stores. Sales have been consistently down since 2011 and there’s no relief in sight. Declining mall...

NY Fashion Week Trends 2016 | WMI

New York Fashion Week was a study in extremes. In the midst of record-breaking heat and humidity, Tommy Hilfiger staged a full-scale carnival to...

2016 Fall Fashion Footwear Trends | WMI

There’s something transformational about a new pair of shoes, so it makes perfect sense that as a new season approaches, we want to reinvent our look...

Marketing to Generation Z: Teen Shopping Habits| WMI

Teens are increasingly among the most influential shoppers. They're setting trends and forcing retailers to up the ante on the in-store experience....

Accessories: The Unsung Heroes of Fashion | WMI

If you want to update a dress or simply make a white t-shirt more stylish, simply add some trendy accessories. From statement necklaces to oversize...

Shopper Marketing: How to Drive to Retail | WMI

We’re constantly hearing from clients, “How do we drive to retail?” From mass market to luxury, it’s a pain point for almost every brand. Consumer...

Fashion's New Sharing Economy | WMI

Fast fashion has allowed women to purchase inexpensive and on-trend clothes at wallet-friendly prices. But after years of sacrificing quality for...