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    Fashion

    Fashion: What Are The Latest Trends in Athleisure? | WMI

    Athletic wear has come a long way since the ubiquitous velour track suits of the early 2000s. Athleisure is no longer just a fashion trend, it’s a...
    By Ann D'Adamo / 08 Nov 2016
    Media

    Does Social Media Influence Holiday Shopping? | WMI

    It looks like Santa may have a little down time! Shoppers are making the holidays easier this year by pinning their gift wishes and shopping social...
    By Ann D'Adamo / 24 Oct 2016
    Fashion

    Why Department Stores Are Out Of Fashion | WMI

    The news hasn’t been great for department stores. Sales have been consistently down since 2011 and there’s no relief in sight. Declining mall...
    By Ann D'Adamo / 19 Oct 2016
    Fashion

    NY Fashion Week Trends 2016 | WMI

    New York Fashion Week was a study in extremes. In the midst of record-breaking heat and humidity, Tommy Hilfiger staged a full-scale carnival to...
    By Ann D'Adamo / 26 Sep 2016
    Fashion

    2016 Fall Fashion Footwear Trends | WMI

    There’s something transformational about a new pair of shoes, so it makes perfect sense that as a new season approaches, we want to reinvent our look...
    By Ann D'Adamo / 12 Sep 2016
    Media

    Marketing to Generation Z: Teen Shopping Habits| WMI

    Teens are increasingly among the most influential shoppers. They're setting trends and forcing retailers to up the ante on the in-store experience....
    By Ann D'Adamo / 07 Sep 2016
    Fashion

    Accessories: The Unsung Heroes of Fashion | WMI

    If you want to update a dress or simply make a white t-shirt more stylish, simply add some trendy accessories. From statement necklaces to oversize...
    By Ann D'Adamo / 19 Aug 2016
    Media

    Shopper Marketing: How to Drive to Retail | WMI

    We’re constantly hearing from clients, “How do we drive to retail?”  From mass market to luxury, it’s a pain point for almost every brand. Consumer...
    By Ann D'Adamo / 03 Aug 2016
    Fashion

    Fashion's New Sharing Economy | WMI

    Fast fashion has allowed women to purchase inexpensive and on-trend clothes at wallet-friendly prices. But after years of sacrificing quality for...
    By Ann D'Adamo / 22 Jul 2016

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