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Get to know wmi

Get to Know WMI

What Makes Indie Brands Successful? An Interview with Andrea Van Dam

At Women’s Marketing, we understand the entrepreneurial mindset because we live it. Our CEO, Andrea Van Dam, has spent her career helping indie...
By Ann D'Adamo
Get to Know WMI

Artist in the House: Jean Bedrosian

  At Women’s Marketing, we’re passionate about growing brands. It’s who we are and what we do. As individuals, we also bring a unique set of...
By Ann D'Adamo
Digital

Unlock the Challenger Within: 7 Steps to Disrupting Your Category |WMI

Challenger Brand – A brand that stimulates long-term growth by disrupting the dynamics of an established category or creating an entirely new one
By Rich Zeldes
Get to Know WMI

What Makes Indie Brands Successful? An Interview with Andrea Van Dam | WMI

At Women’s Marketing, we understand the entrepreneurial mindset because we live it. Our CEO, Andrea Van Dam, has spent her career helping indie...
By Ann D'Adamo
Get to Know WMI

Meet the Moms of Women’s Marketing | WMI

It feels like marketers are always looking to divide moms into categories. From working moms, stay at home moms, Millennial moms, to Gen X...
By Ann D'Adamo
Industry News

Building a Beautiful Workforce: Hiring and Retaining Millennial Talent | WMI

Earlier this year, Women’s Marketing and job search platform AllWork fielded a study to learn what Millennials look for as they job hunt and...
By Ann D'Adamo
Get to Know WMI

Eric Cowles named General Manager, Beauty at Women's Marketing | WMI

Women's Marketing, a leading marketing services agency, is pleased to announce that Eric Cowles has been named General Manager, Beauty, as part of...
By Ann D'Adamo
Media

How A.I. Will Inform The Future of Marketing | WMI

From programmatic to personalization, marketing tech is redefining how brands target and speak to consumers and creating new opportunities to...
By Ann D'Adamo
Get to Know WMI

Women’s Marketing Adds Depth to Analytics Team | WMI

Women’s Marketing affirms our dedication to rich end-to-end analytics with exciting new additions to our team of recognized industry experts.
By Ann D'Adamo
Media

How to Get a Private Equity Firm to Look at Your Brand | WMI

For the past few years, investors have had their eye on the beauty industry—and emerging brands, in particular, have caught their attention....
By Andrea Van Dam

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