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Stella Rising Blog

Digital

With Meta, Creative is the New Targeting

The year is 2018: Facebook was actually called Facebook, Prince Harry and Meghan Markle tied the knot, Avengers dominated the box-office, “TikTok”...
By Andrew Halfman
Social Media

Real Talk on BeReal

In a digital landscape saturated with curated content and filtered narratives, BeReal's recent decision to welcome brands onto its platform marks...
By Sarah Stang & Andrew Halfman
Digital

Unraveling Threads: A Look Into Meta's Newest App

Unraveling Threads & How Brands Should Approach This Social Newcomer The Stella TL;DR: Threads is an immediate and significant win for Meta,...
By Sarah Levi
Social Media

It’s Time to Get to Know Lemon8

#HelloLemon8. Described as the love child of powerhouse platforms Instagram and Pinterest, Lemon8 is a Gen-Z targeted, influencer-inspired social...
By Kayla Giacobbe and Hallie Brewster
Social Media

Collaborative Paid Search & Social: Maximizing the Two Together

All too often there is a disconnect between paid search and paid social efforts. This is problematic—paid search and paid social go together like...
By Andrew Halfman and Danielle Martinez
Social Media

The Complete Guide to Creator Partnerships in Meta

Despite the layoffs and drop in stock price, Meta remains one of the world’s most-used social apps. But that doesn’t mean Meta isn’t constantly...
By Abbey Troyer
Social Media

Beauty Brands: Five Ideas for Meta Ads Success

Beauty is (still) booming: in 2022, total beauty sales rose 11% YoY. And though the growth rate might slow in 2023, ecommerce beauty sales are...
By Andrew Halfman
Social Media

Supercharge TikTok Ads with TikTok Audience Insights

TikTok is a gold mine for advertisers looking for content ideas, ad inspiration, and the latest trending conversations. With the addition of ...
By Andrew Halfman
Social Media

Pinterest Shuffles: Just Collage-Making and Moodboards, or So Much More?

Pinterest is probably best known for its inspiration and ideas capabilities, but the company’s newest product, Shuffles, which quietly launched...
By Sarah Levi

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