Stella Rising Blog

Marketing to Millennial Moms | WMI

This Millennial mom is tech-savvy, economical and nurturing. In a life filled with buzz and motion, she embodies the traditional with a completely...

The Millennial Beauty Consumer - Infographic

Research shows that 46% of Millennial women purchase beauty and personal care products every week and 94% buy cosmetics, haircare, and skincare...

The Buying Power of Female Sports Fans on Mobile | WMI

The U.S. Women’s Soccer team’s World Cup win scored more than just a title and a trophy. The event drew more than 25 million viewers, the largest...

Why Magazines Build Brands – Infographic | WMI

Don’t Count out the Influence of Magazine Print Ads Digital may be experiencing unprecedented growth, but print advertising still plays an important...

Mobile Retail Playbook | WMI

Mobile is Trending When marketing to women, brands require a deep understanding of their shopping patterns and expert knowledge of female consumer...

Mobile Purchasing: 5 Ways eTailers Can Increase the Buying Experience | WMI

It’s safe to say that women love their mobile phones—in one survey 94% of women say that they keep their phones at arm’s reach and use them to surf...

4 Beauty Industry Trends to help Grow Your Brand | WMI

After years of steady growth, sales in the nail color category have slowly started to lose their luster. The cyclical nature of beauty industry...

Caitlyn Jenner Just Proved That Magazine Ads Still Matter | WMI

Last week, a magazine almost broke the internet…again. And that’s big news! Vanity Fair’s cover story featuring a corseted Caitlyn Jenner dominated...

Digital Habits of Millennial Moms | WMI

by Ann D'Adamo and Shannon Conley