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    Marketing to Millennial Moms | WMI

    This Millennial mom is tech-savvy, economical and nurturing. In a life filled with buzz and motion, she embodies the traditional with a completely...
    By Ann D'Adamo / 08 Sep 2015
    Beauty

    The Millennial Beauty Consumer - Infographic

    Research shows that 46% of Millennial women purchase beauty and personal care products every week and 94% buy cosmetics, haircare, and skincare...
    By Ann D'Adamo / 26 Aug 2015
    Media

    The Buying Power of Female Sports Fans on Mobile | WMI

    The U.S. Women’s Soccer team’s World Cup win scored more than just a title and a trophy. The event drew more than 25 million viewers, the largest...
    By Ann D'Adamo / 20 Jul 2015
    Media

    Why Magazines Build Brands – Infographic | WMI

    Don’t Count out the Influence of Magazine Print Ads Digital may be experiencing unprecedented growth, but print advertising still plays an important...
    By Ann D'Adamo / 16 Jul 2015
    Women in Media

    Mobile Retail Playbook | WMI

    Mobile is Trending When marketing to women, brands require a deep understanding of their shopping patterns and expert knowledge of female consumer...
    By Ann D'Adamo / 18 Jun 2015
    Women in Media

    Mobile Purchasing: 5 Ways eTailers Can Increase the Buying Experience | WMI

    It’s safe to say that women love their mobile phones—in one survey 94% of women say that they keep their phones at arm’s reach and use them to surf...
    By Ann D'Adamo / 17 Jun 2015
    Beauty

    4 Beauty Industry Trends to help Grow Your Brand | WMI

    After years of steady growth, sales in the nail color category have slowly started to lose their luster. The cyclical nature of beauty industry...
    By Ann D'Adamo / 11 Jun 2015
    Media

    Caitlyn Jenner Just Proved That Magazine Ads Still Matter | WMI

    Last week, a magazine almost broke the internet…again. And that’s big news! Vanity Fair’s cover story featuring a corseted Caitlyn Jenner dominated...
    By Ann D'Adamo / 09 Jun 2015
    Women in Media

    Digital Habits of Millennial Moms | WMI

    by Ann D'Adamo and Shannon Conley
    By Ann D'Adamo / 22 Apr 2015

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