---
title: Natural Food & Beverage Trend Report 2019
description: To understand what “natural” means to the healthy consumer and how it will it affect what she’s eating, drinking and buying, for herself and her family in 2019, Stella Rising combined a deep social listening exercise with insights from Glimmer, our social community.
---

[![Stella Rising](https://www.stellarising.com/hubfs/stellarising_oct2018/images/STELLA_logo_white.svg "Stella Rising")](https://www.stellarising.com)

# 2019 TREND REPORT: NATURAL FOOD & BEVERAGE

Today, ”healthier” lifestyles are the rule, not the exception: in 2018, the natural and organic category grew 6.5%, with the food and beverages segment reaching about $145 billion in sales. The adoption of wellness as a core value is reflected in conversation throughout the social media landscape, where Americans are routinely discussing topics such as alternative protein sources and “mindful” workouts.

**Who is the Natural Food & Beverage Consumer? **

To understand what “natural” means to this important consumer and how it will it affect what she’s eating, drinking and buying, for herself and her family in 2019, Stella Rising combined a deep social listening exercise with insights from Glimmer, our social community.

 

**Stella Rising** is the leading media and marketing agency for rising star brands. Get our 2019 white paper, "Natural Food & Beverage Trends" now, and connect with us for more cutting-edge insights on how we can turn your food or beverage brand into a superstar.

### Natural Food & Beverage Trends

[![STELLA_horizontal_white](https://www.stellarising.com/hs-fs/hubfs/StellaRising_March20/email/STELLA_horizontal_white.png?width=300&height=26&name=STELLA_horizontal_white.png "STELLA_horizontal_white")](https://www.stellarising.com/)

### STELLA SERVICES

### BEST IN CLASS

Stella expertise

![stella-best-in-class-logos - revised](https://www.stellarising.com/hubfs/stella-best-in-class-logos%20-%20revised.png "stella-best-in-class-logos - revised")

### STAY CONNECTED

Sign up to receive award-winning content.

### LOCATIONS

New York, NY  
(212) 629-4960

Southport, CT  
(203) 256-0880

Raleigh, NC

<https://www.facebook.com/stellarisingagency> <https://www.instagram.com/stellarisingagency> <https://www.linkedin.com/company/stellarisingagency>

[Privacy Policy](https://www.stellarising.com/privacy-policy) | [Terms of Service](https://www.stellarising.com/terms-of-service)

### STELLA SERVICES

### BEST IN CLASS

Stella expertise

![stella-best-in-class-logos](https://www.stellarising.com/hs-fs/hubfs/StellaRising_March20/stella-best-in-class-logos.png?width=1080&height=880&name=stella-best-in-class-logos.png)

### STAY CONNECTED

Sign up to receive award-winning content.

### LOCATIONS

 New York, NY

 (212) 629-4960

 Southport, CT

 (203) 256-0880

 West Hartford, CT

 (203) 256-0880

[![STELLA_horizontal_white](https://www.stellarising.com/hs-fs/hubfs/StellaRising_March20/email/STELLA_horizontal_white.png?width=300&height=26&name=STELLA_horizontal_white.png "STELLA_horizontal_white")](https://www.stellarising.com/)

[Privacy Policy](https://www.stellarising.com/privacy-policy) | [Terms of Service](https://www.stellarising.com/terms-of-service)

![](https://px.ads.linkedin.com/collect/?pid=492236&fmt=gif)