--- title: SEOIntern Google Tag Manager SEO Tool | Stella Rising --- [![Stella Rising](https://www.stellarising.com/hubfs/stellarising_oct2018/images/STELLA_logo_white.svg "Stella Rising")](https://www.stellarising.com) # Google Tag Manager SEO Tool ## SEOIntern   GTM SEO Implementation Tool SEOintern is a SEO Implementation tool developed by Stella Rising. This tool is designed to take an excel file of all of your basic on-page optimizations, and implement them in seconds through GTM. The use case for this tool is when developers simply cannot implement your recommendations due to time or CMS limitations. This tool can save you hundreds of hours per year if you choose to use it as your primary methodology for implementation, or just save your butt when you can’t get your recommendations implemented.   Requirements: - Google Tag Manager Container - SEOintern Excel Template - No double quotes (") in optimizations [Download SEOintern Excel Template](https://drive.google.com/uc?export=download&id=1yaz1nD605hbdl5JBTVvT_8qeUUWWt4_L) [Example 1](https://drive.google.com/uc?export=download&id=1KbhXeCxCKmpcj83etolS2UUzqmg2eQQN) | [Example 2](https://drive.google.com/uc?export=download&id=1V3229yEYuo45SUT4Wm-eI5GNKwqk_aAP)  | [Example 3](https://drive.google.com/uc?export=download&id=1811-OZ51r2LB6yhQrG_57fllBgw3jdSf)   **Select columns that contain data:** Google may ignore GTM canonicals, please read FAQ Title Tag Canonical Meta Description H1 Title #### **If you DO NOT have Google Tag Manager** Add Google Tag Manager container to your site within the head of every page. If you have Google Analytics on your site and are using traditional on-click events... do **NOT** migrate your Google Analytics tag into GTM, this will break all hard coded on click events. You can run GTM *independently* of your GA pixel on the site. [See this document for GTM installation](https://support.google.com/tagmanager/answer/6103696?hl=en) #### **Implement the Container Tag This Tool Generates** Step 1) Go to Admin Step 2) Select "Import Container". Step 3) Select file to import: Upload the SEOintern GTM Container json file this tool outputs in the container section. Step 4) Choose workspace: Click "Existing" workspace then choose your existing workspace. Step 5) Choose an import option: Click **MERGE**. If you select overwrite all previous tags within your Google Tag Manager will be **deleted**. Step 6) Select "**Rename** conflicting tags, triggers, and variables." If you have uploaded multiple instances of SEOintern, overwriting files will delete your original optimizations. **Frequently Asked Questions** Can I delete empty columns in the template if I'm not optimizing for them? No! The tool is reliant on the template's format *and* column order. You may create your own sheet, but it *must* be the same column order and format as the template. - **I've already uploaded a SEOintern Google Tag Manager container, how do I add more optimizations? ** There are 2 options for adding an additional SEOintern Container depending on your usecase: - **Will Google crawl and honor my SEOintern inserted canonical?** Probably not. According to [Moz](https://moz.com/blog/heres-how-to-generate-and-insert-rel-canonical-with-google-tag-manager) (Sept, 2016) and this [GTM case study](https://www.searchviu.com/en/javascript-seo-experiments-google-tag-manager/#conclusions) (Dec, 2017) Google will acknowledge the GTM javascript inserted canonical. **But** during the Google I/O '18 session about JavaScript powered websites (May, 2018) they refuted this claim stating explicitly that the Google crawler *will not* look for the [canonical element in the DOM](https://youtu.be/PFwUbgvpdaQ?t=15m33s). ### Award-Winning Content for Rising Star Brands [![STELLA_horizontal_white](https://www.stellarising.com/hs-fs/hubfs/StellaRising_March20/email/STELLA_horizontal_white.png?width=300&height=26&name=STELLA_horizontal_white.png "STELLA_horizontal_white")](https://www.stellarising.com/) ### STELLA SERVICES ### BEST IN CLASS Stella expertise ![stella-best-in-class-logos - revised](https://www.stellarising.com/hubfs/stella-best-in-class-logos%20-%20revised.png "stella-best-in-class-logos - revised") ### STAY CONNECTED Sign up to receive award-winning content. ### LOCATIONS New York, NY (212) 629-4960 Southport, CT (203) 256-0880 Raleigh, NC [Privacy Policy](https://www.stellarising.com/privacy-policy) | [Terms of Service](https://www.stellarising.com/terms-of-service) ![](https://px.ads.linkedin.com/collect/?pid=492236&fmt=gif)