---
title: Buyer Persona Profile Market Research | WMI
description: Women’s Marketing showcases an example of the buyer persona with unique insights into her established sense of self, her recent purchases & daily activities.
---

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# PORTER, Established Mom

**Age**: 48

- ![](https://www.stellarising.com/hubfs/Women_Marketing_New/Individual_Profiles/porter2-943x527-934x527.jpg)
- ![](https://www.stellarising.com/hubfs/Women_Marketing_New/Individual_Profiles/porter1-943x527-1-934x527.jpg)
- ![](https://www.stellarising.com/hubfs/Women_Marketing_New/Individual_Profiles/porter3-943x527-934x527.jpg)

As marketing expert, start-up advisor, and public speaker, Porter is brilliant. She’s also the author of  *Your Network Is Your Net Worth: Unlock the Hidden Power of Connections for Wealth, Success, * and * Happiness in the Digital Age. * This Passionista’s extremely interested in technology, and values that tool to make her self aware and connected to the world around her. This San Francisco woman can be spotted offering her wisdom and sharing her thoughts via Twitter any chance she has. It’s all about connectivity!

---

**5 Recent Purchases**

![porter-purchases](https://www.stellarising.com/hs-fs/hubfs/wordpress_uploads_images/porter-purchases.jpg?width=867&height=155&name=porter-purchases.jpg)   
**Porter shops for the perfect mixture of comfort and beauty**   
 Porter’s most recent purchases include: Laura Mercier at Sephora, camo pants at A&F, a pair of Tom’s shoes, Tocca from Anthropologie, and earrings from a local spa

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