StellaVision Episode 12

Stellavision episode 12 - juLY 10th 2020

THE SHIFTING SANDS OF THE COVID ECONOMY

Ecommerce is expected to grow 18% in 2020, while brick-and-mortar sales will fall 14%. Click-and-collect sales will boom to $58.52B, up 60% from earlier predictions. Coronavirus is upending retail, while simultaneously accelerating consumer behaviors already in motion. This week on StellaVision, Brandon Heagle, Chief Digital Officer at Stella Rising, illustrated big ecommerce developments and benchmarks, while detailing highlights by digital marketing channel. Brandon’s business update included a description of the latest consumer behavior trends, while providing for brands insights into how they can win in Q3 and moving forward. 

Source: eMarketer, May 2020

Additional topics included:

• • Consumer behavior and recent changes in sentiment
  • Retail strength by channel
  • How retailers can win more during COVID-19
  • Expectations for the short term
  • The latest data and benchmarks to guide intelligent planning