---
title: Market Research for Fashion Customers | WMI
description: Women’s Marketing takes a detailed look at the fashion customer profile exploring consumer values and pathways to purchase for the go-to fashion expert.
---

[![Womens Marketing](https://www.stellarising.com/hs-fs/hubfs/Women_Marketing_New/dec_home/WomensMarketing-LOGO.png?width=190&name=WomensMarketing-LOGO.png "Womens Marketing")](https://info.womensmarketing.com/)

# SUPER BEAUTY (18-45)

* She’s the go-to fashion expert among her friends and family.   
*   
 The Super Beauty’s excitement for all things fashion, beauty, and shopping will never go out of style! ![superbeauty-150x150](https://www.stellarising.com/hs-fs/hubfs/wordpress_uploads_images/superbeauty-150x150.png?width=150&name=superbeauty-150x150.png "superbeauty-150x150") She is always ready to reference YouTube tutorials for the utmost ways to achieve her ideal makeup and hair looks. She is up to date in cosmetics and skincare because she is well versed in every major online beauty magazine like  *Refinery 29*  and  *Violet Grey* . She’s the first in her circle to know about the newest trends – whether it’s by watching runway shows on Vogue.com or following her favorite fashion blogger on Instagram.

Shopping is the Super Beauty’s niche. Daily, she spends at least one-to-three hours scouring the Internet to discover faultless boyfriend jeans, bronzer-blush, or even a moto jacket. Even though she’s known to namedrop brand names, she also appreciates styles that are genuine and original. This consumer is inspired by beautiful things, and is drawn to items that hold value and are visually pleasing. She knows you cannot be a complete Super Beauty if you neglect vintage and thrift stores. However, almost all of her shopping is done alone- it’s just her and the fashion.

The Super Beauty is a natural social butterfly; so her cordial personality makes her great for social media because she is interested in interacting, giving, and receiving. She updates her feeds not only with inspirational photos, but also selfies, especially ones featuring her #OOTD- Outfit of the Day. With her love of fashion and lovely aesthetics, this girl has many beautiful reasons to be proud.

![superbeauty-keyfacts](https://www.stellarising.com/hs-fs/hubfs/wordpress_uploads_images/superbeauty-keyfacts.jpg?width=858&height=404&name=superbeauty-keyfacts.jpg) ![superbeauty-hervalues](https://www.stellarising.com/hs-fs/hubfs/wordpress_uploads_images/superbeauty-hervalues.jpg?width=927&height=496&name=superbeauty-hervalues.jpg)   
![superbeauty](https://www.stellarising.com/hs-fs/hubfs/wordpress_uploads_images/superbeauty.jpg?width=884&height=457&name=superbeauty.jpg)

### SIGN UP FOR OUR NEWSLETTER

### FOLLOW US

- [**](https://twitter.com/Womens_Mktg)
- [**](https://www.facebook.com/womensmarketinginc)
- [**](https://www.linkedin.com/company/2326565)
- [**](https://www.pinterest.com/womensmktg/)
- [**](https://www.youtube.com/channel/UCzgTCba6Ph_E1Y2gnoyHg7Q)

### CONTACT US TODAY!

[![footer-logo.png](https://www.stellarising.com/hs-fs/hubfs/Women_Marketing_New/Images/footer-logo.png?width=124&name=footer-logo.png "footer-logo.png")](https://www.womensmarketing.com/)

- [**](https://twitter.com/Womens_Mktg)
- [**](https://www.facebook.com/womensmarketinginc)
- [**](https://www.instagram.com/womensmarketing/)
- [**](https://www.pinterest.com/womensmktg/)
- [**](https://www.youtube.com/channel/UCzgTCba6Ph_E1Y2gnoyHg7Q)
- [**](https://www.linkedin.com/company/2326565)

[Privacy Policy ](https://www.stellarising.com/privacy-policy)| [Terms of Service](https://www.stellarising.com/terms-of-service)

[Designed by Hudson Fusion

](http://www.hudsonfusion.com/) 

![](https://px.ads.linkedin.com/collect/?pid=492236&fmt=gif)