The beauty industry continues to evolve at a remarkable pace, with consumers driving significant shifts in how they discover, shop, and purchase. Our Beauty Buying Now report delivers the insights you need to understand today's beauty consumer.

With six years of survey data, we answer questions like:

• Where are consumers converting?
• How are they discovering new products?
• What's driving their decisions?
• What excites them about the category?

Our Beauty Buying Now report answers these essential questions and more, providing actionable insights—and predictions—for beauty brands navigating an increasingly complex landscape.

Preview the Table of Contents

Introduction

1. The Balance of In-Store & Online
2. What’s Happening with Discovery
3. Where’d You Buy That? The Role of Channels, Explored
4. Beauty & the Budget
5. What’s Next: 2025 Consumer Predictions
6. Consumer Profiles

Conclusion