Insights & Impact
Stella’s analytics team integrates closely with our client partners to provide comprehensive insights and answers to your brand’s most critical questions. A clear focus on measurable results—delivered quickly for fast action—powers all our work.
We value clarity! While our team brings decades of experience in sophisticated modeling techniques and curve building, we're also exceptional communicators. We answer your most pressing questions with straightforward language and approachability—never hiding behind a maze of marketing jargon.

Forecast, Optimize, and Strategically Plan
- Spark: Sophisticated forecasting to help you predict and enhance business performance
- Halo: Comprehensive budgeting and planning platform transforms complex data to inform stronger decision-making
- Together, these powerful visualization and modeling tools provide the intelligence you need to drive business growth

- 01 Market Mix Modeling
- 02 Incrementality Testing
- 03 Dashboards/Data Visualization
- 04 Nested Digital Attribution Modeling
- 05 Brand Health Measurement
- 06 Customer Segmentation
ANALYTICS SERVICES
Market Mix Modeling
Advanced analytics technique that breaks a KPI by its drivers.
ANALYTICS SERVICES
Incrementality Testing
Measures media incrementality through control (blackout)/test market methodology
ANALYTICS SERVICES
Dashboards/Data Visualization
Interactive reporting interface with real-time media KPIs and benchmarks for ongoing performance analysis
ANALYTICS SERVICES
Nested Digital Attribution Modeling
Assessing media’s contribution to website sales using customer journeys and probabilistic modeling techniques
ANALYTICS SERVICES
Brand Health Measurement
Tracks metrics such as awareness and consideration over time against a competitive set
ANALYTICS SERVICES
Customer Segmentation
Creates personas against a total audience pool by purchase motivators for enhanced targeting

"You’ve taken something that is highly complex and made it transparent and easy to digest. You’re a great partner to our team."
-Chief Deputy Executive Director, Covered California


MMM
guided media realignment to optimize conversion and expand reach


ROAS improvement yielded by budget optimization around key real estate events
