Data-Backed Marketing Decisions
Our strategy and planning process is powered by data-driven analytics that deliver measurable results through intelligent business planning and goal setting. Our analytics team has developed proprietary tools that provide stronger, holistic insights, enabling both clients and our team to quickly identify what’s working and adapt.
Our business intelligence solutions provide a comprehensive insights framework for evaluating both buy- and sell-side M&A opportunities. We integrate multiple data streams—from social listening and syndicated data to custom research through our Glimmer consumer insights community—to deliver actionable intelligence for our clients and the broader financial marketplace.

Forecast, Optimize, and Strategically Plan
- Spark: Sophisticated forecasting to help you predict and enhance business performance
- Halo: Comprehensive budgeting and planning platform transforms complex data to inform stronger decision-making
- Together, these powerful visualization and modeling tools provide the intelligence you need to drive business grow

- 01 Market Mix Modeling
- 02 Geo Hold-Out Test
- 03 Dashboards/Data Visualization
- 04 Nested Digital Attribution Modeling
- 05 Brand Health Measurement
- 06 Customer Segmentation
ANALYTICS SERVICES
Market Mix Modeling
Advanced analytics technique that breaks a KPI by its drivers.
ANALYTICS SERVICES
Geo Hold-Out Test
Measures media incrementality through control (blackout)/test market methodology
ANALYTICS SERVICES
Dashboards/Data Visualization
Interactive reporting interface with real-time media KPIs and benchmarks for ongoing performance analysis
ANALYTICS SERVICES
Nested Digital Attribution Modeling
Assessing media’s contribution to website sales using customer journeys and probabilistic modeling techniques
ANALYTICS SERVICES
Brand Health Measurement
Tracks metrics such as awareness and consideration over time against a competitive set
ANALYTICS SERVICES
Customer Segmentation
Creates personas against a total audience pool by purchase motivators for enhanced targeting

+91% accuracy for MMMs (21 points above benchmark)

increase in analytics-driven net revenue via new customer acquisition and organic growth
