Uncovering Incremental Revenue
Is Prism Right for Your Business? If you're ready to maximize the value of your existing customers, it's time for a customer growth roadmap. Ask yourself:
1. Do you know your acquisition costs of all customers? Understanding your investment in each customer type is the first step toward strategic retention.
2. Have you calculated your customer lifetime value? If not, retention decisions are made in the dark.
3. How are you treating distinct customers differently? Do you have a personalization strategy based on value? Today's consumers expect recognition!
We Quantify the Opportunity
To uncover your brand's growth potential, we first assess where you are and what you need by analyzing customer data through a lifetime value analysis (LTV).
An LTV shifts perspective from short-term metrics to long-term value creation.
An LTV calculates metrics like average purchase value, purchase frequency, and customer lifespan for a strategic foundation.
A strategically segmented customer database that prioritizes high value consumers and clear opportunities for growth.
Armed with intelligence, brands can prioritize product lines or promotional, targeting, personalization, or investment strategies.
Customer Journey Mapping
Customer Journey Mapping
- Bridge strategies from acquisition to post-purchase engagement
- Offer strategy, cross-sell, and upsell plan
- Churn vulnerability points and plan
Media Execution & Testing
Media Execution & Testing
- Media campaigns targeting high opportunity segments
- Design test: promotional, referral, or loyalty campaigns
- Proactive retention plan for high-risk churn points
Customer Communications Playbook
Customer Communications Playbook
- Offer, contact cadence & trigger strategies
