Video Strategy That Reflects How People Actually Watch
Great video is one of the most powerful ways to connect with consumers today, but smart distribution is a must. At Stella Rising, we build video strategies rooted in real behavior, mapping exactly what people are watching, where they are consuming it, and what keeps them engaged across every screen.
We've driven measurable results across objectives: building national awareness through strategic CTV campaigns, sparking social engagement, and connecting media directly to purchase behavior. Our approach starts with audience insight and recognizes each platform's unique role in the consumer journey.
We Start with People, Not Platforms
We map your audience's actual viewing patterns, then build your presence around them. Using first- and third-party data and platform benchmarks, we determine exactly where your brand should show up and how.
We activate across the full video ecosystem: streaming partners like Hulu, Netflix, and Peacock, mobile-first environments like YouTube, TikTok, Meta, and Pinterest, as well as programmatic platforms that allow for efficient targeting across screens. For brands with a commerce focus, we also incorporate retail media video through partners like Amazon to connect media directly to purchase behavior.
Every channel serves a specific purpose based on your goals, audience consumption patterns, and available creative assets. No cookie-cutter approaches—plans reflect real behavior and adapt as we learn.
Agile Execution and Forward Thinking
We embed with your creative teams from day one, ensuring every asset is built for platform success. Whether that means lightning-fast hooks for TikTok, vertical storytelling for Reels, or polished 15-second spots for CTV, we share platform best practices upfront.
Everything gets tailored—media mix, format, pacing, frequency—to match actual consumption patterns. We also build in room to experiment with emerging formats, so your brand can continuously learn without sacrificing current performance.
Transparent, Actionable Measurement
Measurement drives planning from day one. We define success upfront and build the right tracking framework to prove it, going beyond standard video metrics to reveal what's actually driving business impact.
We deploy incrementality testing, Market Mix Modeling, and retail attribution to isolate video's true contribution. You understand not just what performed, but why—and exactly how to optimize moving forward.
Our reporting informs decisions, rather than just summarizing data.
Ready to rise to the top? Connect with us today!
We accelerate profitable growth through unified strategy, activation, and measurement and would love to connect with you.