A Powerful Human Connection
Video grabs consumer attention like no other media; but investing intelligently in the channel is an ongoing challenge. At Stella, we help brands keep pace with consumers’ rapidly evolving watching habits as well as tech that allows for more targeted, personalized experiences.
Our plans navigate the complex video landscape to meet audiences where they actually are; while offering clients efficiency through the power of principal media buying with select and transparent inventory.
Strategic Frequency Management
With viewers increasingly splitting their attention across devices and platforms, we manage frequency across your entire video ecosystem. Our approach prevents ad fatigue while ensuring sufficient exposure to drive brand impact.
We Believe in Accountability Through Robust Measurement
Our team employs sophisticated analytics tools, including:
- Incrementality testing to demonstrate short-term impact
- Market Mix Modeling (MMM) for comprehensive performance evaluation
- Platform-specific performance metrics
- Custom KPIs aligned with your business objectives
Our surgical approach to media planning ensures every dollar of your video budget works as hard as possible.
Ready to rise to the top? Connect with us today!
We accelerate profitable growth through full-funnel performance marketing and would love to connect with you.