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TIKTOK SEO

The Future of Social Search is Here—Are You Ready?

TikTok is no longer just a social platform—it’s a search engine. With over 40% of Gen Z using TikTok to find products and discover brands, optimizing for TikTok search is now essential. If your brand isn’t ranking in TikTok search results, you’re missing out on a massive opportunity.

At Stella Rising, we are pioneers in TikTok SEO, helping brands increase visibility, engagement, and conversions by optimizing content for TikTok’s search algorithm. Unlike traditional social media marketing, our TikTok SEO services ensure your content ranks higher, reaches more users, and drives measurable results.

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TIKTOK SEO

Why TikTok SEO Matters

The way users search has evolved. Over 2 in 5 Americans use TikTok as a search engine. TikTok’s algorithm prioritizes engaging, optimized content, not just trending videos. That’s why TikTok SEO is crucial for brands looking to dominate the platform. With our proprietary TokTrak analytics tool, we track video rankings, engagement metrics, keyword trends, and even TikTok Shop rankings, a capability no other agency offers. As the first in the world to track TikTok Shop rankings, we give you a competitive edge in ecommerce visibility on TikTok.

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Stella Rising’s TikTok SEO Services

1
TIKTOK PROFILE OPTIMIZATION

Our TikTok Profile Optimization service enhances social search visibility by crafting keyword rich bios that align with both high search volume and trending search queries. We strategically place links and compelling calls to action in TikTok bios to drive traffic and increase engagement by maximizing profile discoverability. A strong, search-optimized TikTok profile helps brands gain a competitive edge, attract target audiences, and builds a strong foundation for sustained growth on the platform.
2
TIKTOK VIDEO OPTIMIZATION

Our TikTok Video Optimization service is designed to maximize visibility, engagement, and conversions. By leveraging AI-powered keyword research, we optimize content to align with TikTok’s search and For You Page algorithms. We strategically integrate high-performing keywords into captions, on-screen text, and hashtags for peak discoverability, while optimizing for watch time and engagement, two key ranking factors.
3
TIKTOK HASHTAG AND KEYWORD STRATEGY

Our TikTok Hashtag and Keyword Strategy is based on data-driven hashtag research to boost searchability. Using data-driven research and our own proprietary analytics technology, we develop keyword strategies that align with real TikTok search trends rather than generic SEO keywords. We strategically integrate high-ranking keywords into captions, on-screen text, and video descriptions to align with TikTok’s search algorithm. Our custom hashtag and keyword strategy balances trending and evergreen factors to maximize both short term-virality and long-term discoverability.
4
TOKTRAK PERFORMANCE ANALYTICS AND RANKING TRACKING

TokTrak Performance Analytics and Ranking Tracking is our proprietary technology that tracks video rankings, keyword trends, and engagement metrics. We provide industry-first TikTok Shop ranking analytics, helping ecommerce brands optimize their TikTok store visibility. Our competitor analysis allows brands to benchmark and outperform competitors in TikTok search.
5
ONGOING CONTENT AND TREND OPTIMIZATION

Our ongoing content and trend optimizations are designed to deliver continuous growth and long-term success on TikTok. Our team understands that in the fast-paced world of TikTok, relevancy is a very volatile key to success. Trends shift rapidly, and algorithm changes can significantly impact engagement, which is why our team remains proactive in our short-form content optimization strategy. We conduct monthly content audits and performance reviews, making adjustments based on algorithm updates and emerging trends, to ensure TikTok strategies under our guidance remain effective and scalable.
TIKTOK SEO

Who Should Invest in TikTok SEO?

Beauty and CPG brands benefit greatly from our TikTok SEO services. Our expertise in beauty and consumer packaged goods means we know exactly how to optimize product demos, unboxings, and tutorials to rank higher. 45% of Gen Z women look for brands on social media, while 47% look for them on traditional search engines. This number will continue to grow as social search continues to evolve. ecommerce and TikTok Shop sellers can leverage TikTok Shop SEO to get their products discovered and drive more conversions. Lifestyle and wellness brands can boost organic reach and engagement with SEO-optimized storytelling content. Enterprise and emerging brands, whether established names or fast-growing startups, can use TikTok SEO to build long-term organic discoverability.

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TIKTOK SEO

Our Holistic Approach

At Stella Rising, we take a holistic approach to TikTok marketing, seamlessly integrating paid social, influencer activation, TikTok SEO, and TikTok Shop strategies to drive measurable growth. As a verified TikTok Shop Partner and pioneer in TikTok search advertising, we leverage the platform’s latest features—such as extended character limits, search traffic reporting, and AI-powered campaign optimizations—to maximize visibility and engagement.

Our approach goes beyond content creation; we align organic, commerce, and performance marketing to deliver full-funnel success. With early platform access to betas, strategic creative development, and cross-channel performance integration, we transform brands into category leaders. Whether through TikTok Search Ads, influencer partnerships, or data-driven analytics, we ensure that every swipe counts—turning TikTok’s explosive potential into real results.

Media Split - Our Holistic Approach

Why Choose Stella Rising for TikTok SEO?

At Stella Rising, we don’t just follow trends—we set them. As one of the first agencies to offer dedicated TikTok SEO services, we provide our clients with a first-mover advantage that helps them stay ahead of the curve in the ever-evolving TikTok landscape. With proven beauty and CPG expertise, we specialize in industries where TikTok has become a transformative force in shaping consumer behavior. We take the time to get to know your brand, your audience, and your objectives to create a custom TikTok strategy that aligns with industry-specific shifts in consumer trends.

Ready to dominate TikTok Search?

The future of search is happening on TikTok, and brands that act now will stay ahead. Whether you're looking to increase views, boost engagement, or drive more sales, our TikTok SEO experts can craft a winning strategy for your brand. Get a free TikTok SEO audit today and take the first step toward optimizing your TikTok presence. Just fill out the form below!