We're thrilled to announce that we have WON the prestigious Digiday Media Buying and Planning Award for Best Use of Media Mix Modeling!
Our innovative analytics work for Covered California showcases a key Stella Rising differentiator: our best-in-class analytics practice drives meaningful business outcomes. To solve for Covered California's needs, we innovated beyond the realm of typical MMMs, building three distinct models that identified the most effective channel mix, balanced performance with inclusivity, and clarified long-term media impact in a way traditional models cannot.
Our analytics capabilities are unmatched in helping brands understand exactly what's moving their business. Through our sophisticated data approach, we drive profitable growth, provide clients with the confidence they need when making critical budget decisions, and empower them to map their business futures. A clear focus on measurable results—delivered quickly for fast action—powers all of our work.
The Digiday Media Buying and Planning Awards recognize excellence in the modern media landscape, celebrating campaigns that forge deeper connections with consumers and deliver measurable results. For Covered California, our solution helped them achieve their dual mission of driving enrollments while ensuring underrepresented communities across California have access to affordable healthcare.
Thank you to our incredible client, Covered California, for their partnership—and to our super smart analytics team—we're celebrating you today!
Want to learn more about our award-winning approach to analytics? Discover more, here.