Good communication between brands and consumers is critical, but there’s a fine line between informative and intrusive. Understanding what marketing messages consumers believe are most important as well as knowing when and how they want to be messaged is key. In our infographic, we reveal the trends in how consumers say they want to hear from brands and what they think about emerging bot and voice technologies.
Best Practices for Emailing and Communicating With Consumers
Consumers say these types of communication are most important:
1. order tracking
2. customer service
3. sales and specials
4. loyalty program notifications
5. product recommendations
Your digital marketing strategy can keep your consumer close, or drive them away. Are you sending the right message? Women's Marketing offers deep insights into consumer trends and behavior along with a suite of strategic marketing services. Contact us today to learn more.