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    Digital

    Understanding Media Incrementality: A Data-Driven Approach to Marketing Success

    Media incrementality is by no means a new—or even flashy—analytics practice. That said, as we enter our new cookieless landscape and winning via...
    By Zafreen Zerilli / 20 Sep 2023
    Infographic

    Infographic | Feeling Behind: The Gen Z Update 2023

    In our 2022 Gen Z report we wrote, “Like all of us, Gen Z wants to feel good about themselves, their purchases, and their actions. Brands can help...
    By Elizabeth McHugh / 07 Sep 2023
    Health & Wellness

    A Comprehensive Guide to SEO for Health & Wellness Brands

    Best SEO Strategies To Turbocharge Your Health and Wellness Brand The health and wellness market is increasingly competitive, and standing out can...
    By Lexi Gerdts / 05 Sep 2023
    Amazon

    Infographic | Prime Day Consumer Insights 2023

    How Consumers Shopped During Prime Day 2023 vs. 2022 42% of consumers reported that they spent more during Prime Day 2023 than in 2022—and the...
    By Michael Hizny / 28 Jul 2023
    Digital

    Unraveling Threads: A Look Into Meta's Newest App

    Unraveling Threads & How Brands Should Approach This Social Newcomer The Stella TL;DR: Threads is an immediate and significant win for Meta,...
    By Sarah Levi / 07 Jul 2023
    Media

    Navigating the New Digital: How to Win When DTC is Expensive and the Cookiepocalypse Looms

    A conversation with Anthony Vespucci, EVP Client Strategy, and Amanda Zajac, SVP Client Strategy Between platform restrictions, cookie...
    By Anthony Vespucci & Amanda Zajac / 23 Jun 2023
    Health & Wellness

    Infographic | 2023 Wellness Consumers

    When speaking with our Glimmer community, we hear a consumer passion and excitement for wellness—in its myriad forms—and that they want more from...
    By Elizabeth McHugh / 06 Jun 2023
    Beauty

    Infographic | A Broad Look at Beauty: 2023 Consumer Report

    Seven out of 10 shoppers who reduced spending due to inflation said they were notcutting back on beauty. Consumers used beauty to escape COVID...
    By Elizabeth McHugh / 08 May 2023
    Social Media

    It’s Time to Get to Know Lemon8

    #HelloLemon8. Described as the love child of powerhouse platforms Instagram and Pinterest, Lemon8 is a Gen-Z targeted, influencer-inspired social...
    By Kayla Giacobbe and Hallie Brewster / 05 May 2023

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