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Stella Rising Blog

Digital

Attribution: How To Understand Which Marketing Channel Really Drives Digital ROI

While brand marketers agree that attribution is critical for measuring impact, eMarketer recently reported that less than 10% of companies are...
By Zafreen Zerilli / 06 Jun 2019
Retail

Infographic: BOPIS Picks Up

While Walmart and Amazon’s battle over one-day shipping is grabbing headlines, other logistical solutions for consumers are gaining traction. Buy...
By Elizabeth Timmis / 04 Jun 2019
SEO

Backlinks: Real-World Insights For Success

 An integral element to our SEO workflow at Stella Rising is to collaborate cross-channel with our clients’ marketing and development teams. We...
By Rafe Block / 31 May 2019
Beauty

New Research Backs Up the Boom in Beauty Influence

The rise of influencer marketing at once delighted and flummoxed CMOs. The lure of incredible visibility, a fresh form of persuasion, and engaging...
By Rich Zeldes / 29 May 2019
Beauty

Infographic: 2019 Clean Beauty Update

The definition of clean beauty is a moving target, so we conducted new research to clarify how female shoppers perceive it. Active participants in...
By Elizabeth Timmis / 23 May 2019
Social Media

Changes to Digital Privacy Finally Taking Effect: What's Coming for Consumers (And Advertisers)

In the wake of many data breaches and, of course, the Cambridge Analytica scandal, digital privacy is finally beginning to gain actionable...
By Elizabeth Timmis / 16 May 2019
Health & Wellness

Infographic: Rising Wanderlust

The travel industry is both booming and evolving. In conjunction with general lifestyle trends, the emergence of wellness is revolutionizing...
By Elizabeth Timmis / 10 May 2019
Infographic

Infographic: Gen Z Behaviors

How different are Gen Zers from prior generations? Certain behaviors (easily influenced by peers, shopping with friends in-store, relying on...
By Elizabeth Timmis / 02 May 2019
Infographic

Infographic: Personalization Marketing

Personalization marketing has been lauded as one of the best ways to connect with customers. In an increasingly digital world, users now often...
By Elizabeth Timmis / 18 Apr 2019
Beauty

Lush UK "Switches Up" Social Media

Lush, a British cosmetics brand known for ethical products and colorful bath bombs, surprised the digital world last week with its decision to ...
By Elizabeth Timmis / 16 Apr 2019

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