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Stella Rising Blog

Digital

SEO: How to Respond to Google Algorithm Updates

These days, Google’s core algorithm is updated more often than ever, which can change website rankings overnight. As a Stella Rising SEO expert, I...
By Leah Tagliarino
Food & Beverage

Infographic: Private Label Foods

Sales for private label food and beverage brands are declining as consumers generally favor—and pay for—national brands. That said, 95% of...
By Elizabeth Timmis
Digital

TikTok and Snapchat for Brands: Why (and Why Not) to Advertise

Of the social platforms in vogue with younger audiences, TikTok has, of late, garnered the most headlines. From surpassing 1.5B downloads to a ...
By Cara Tucker
Digital

2020 Search Engine Marketing Trends to Consider

At Stella Rising, I direct the search engine marketing and PPC initiatives for four of our top brands, a role that demands non-stop learning on my...
By Anastasia Sorokina
Health & Wellness

Infographic: Men's Personal Care

Self-care, skincare, wellness: the trends that have captured the mindshare, and wallets, of U.S. women are inching their way into the world of...
By Elizabeth Timmis
Digital

The Surprising Lever for Customer Acquisition

In my work for Stella Rising, driving customer acquisition for brands is always a core objective. As SVP of Retail and Business Services, I am...
By Anthony Vespucci
Beauty

Infographic: Fragrance, Remixed

Fragrance is evolving, with consumers layering scents, seeking unisex options, and participating in the rise of buzzy new DTC brands. Fragrance is...
By Elizabeth Timmis
Digital

Re-Assessing Brand Growth on Pinterest

For the majority of brands, Pinterest is not the primary social media platform of choice. In 2019, U.S. ad revenue on Facebook was $29.92B; on...
By Elizabeth Timmis
SEO

Insights from Pubcon: Top Learnings from our SEO Team

Curious and driven, our award-winning SEO team stays up-to-date on the constantly changing SEO landscape—including algorithm updates, voice search...
By John Morabito & Simon Dreyfuss
Food & Beverage

Infographic: What's Happening with Alcohol

Sales in the alcohol market are still rising, even as Mintel reports that one in five Americans has reduced their consumption within the past...
By Elizabeth Timmis

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