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Stella Rising Blog

Digital

Infographic: Google Retail Summit Recap

At the beginning of 2019, our Director of SEM resolved to work smarter, with strong strategies that integrate with Google Smart Shopping...
By Anastasia Sorokina / 08 Aug 2019
Media

Rising Star Report: Driving 20% Sales Growth for Natural Snack Brand

Aided Awareness +15.25 points Purchase intent +8.30 points HH penetration grew +.05 points +20% Sales connected to media impact At Stella...
By Elizabeth Timmis / 07 Aug 2019
Retail

Infographic: Preparing for 2019 Holiday Shopping

With Prime Day now a July fixture, brands are seeking to engage the increasing number of year-round holiday shoppers who shop this way, whether to...
By Elizabeth Timmis / 01 Aug 2019
Strategy

How Brands Can Address Inauthenticity in Influencer Marketing

Even as influencer marketing has become a foundational marketing channel, cracks within this relatively new avenue of advertising are becoming...
By Grace Teodosio / 30 Jul 2019
Amazon

Infographic: 2019 Prime Day Results

This Stella Rising infographic summarizes the massive success of Prime Day 2019 via an absorbing set of stats. And we asked Rina Yashayeva, our VP...
By Elizabeth Timmis / 24 Jul 2019
Infographic

Infographic: Status Update on U.S. Hotels

Summer represents one of the peak seasons for travel, and because the travel industry is seeing significant YoY growth, this summer in particular...
By Elizabeth Timmis / 24 Jul 2019
Media

TV: A Surprisingly Strong Growth Channel for DTC Brands

Born online, and with a conversion-first focus, direct-to-consumer brands rarely elect television as an advertising channel. Though many of those...
By Marjorie Powers / 19 Jul 2019
Amazon

Infographic: Planning for Prime Day

With the longest Prime Day ever imminent, we checked in with our proprietary research community to gauge consumer sentiment. Most plan to shop,...
By Elizabeth Timmis / 10 Jul 2019
Strategy

How and Why Brands Need to Change Their Conversation with Millennials

The largest generation within the U.S. is now Millennials. With a count of 80.2 million people, this segment consists of 25 to 42-year-olds, a...
By Elizabeth Timmis / 09 Jul 2019
Strategy

The Latest on the Updated Travel Consumer

A record-breaking number of Americans are expected to travel by both plane and car this summer. That forecast aligns with the current state of the...
By Elizabeth Timmis / 02 Jul 2019

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