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    Food & Beverage

    Snacking Behaviors: Five Trends and an Appetizing Future

    FIVE TRENDS IN SNACKING Much is going on in the snack space. As 69% of consumers agree that anything can be considered a snack, it is hard to...
    By Elizabeth McHugh / 05 May 2022
    Beauty

    Infographic | The Clean Beauty Boost

    What’s next for clean beauty? Since our last clean beauty update, consumer interest in ingredients has spiked, mainly for two reasons: consumers...
    By Elizabeth McHugh / 22 Mar 2022
    Media

    All About: Market Mix Models

    MARKET MIX MODELING: AN INTRODUCTION Market Mix Models (MMMs) are not a new analytics practice—they have been around for about 30+ years. However,...
    By Zafreen Zerilli / 10 Mar 2022
    Amazon

    Amazon Acronyms: Glossary Guide | 75 Words You Must Know

    Working with and selling on Amazon requires learning a new language. When I first started working at Amazon, one of the biggest learning curves I...
    By Rina Yashayeva / 22 Feb 2022
    Amazon

    Amazon Sponsored Ads and DSP: Creative Guidelines and Helpful Tips

    Photos and videos shown via Amazon Advertising are an important part of the customer shopping experience, both within Sponsored Ads as seen in search...
    By Katie Michowski / 16 Feb 2022
    Digital

    Wellness Brands: A Meta Targeting Deprecation Hits in March 2022

    In December, Meta announced that they would deprecate some interest-based targeting options within their platform. While they framed the categories...
    By Sacha Mohabeer / 14 Feb 2022
    Digital

    Five Creative Ecommerce Tips for Facebook Ads

    Facebook advertising is tough to begin with; iOS14 and ever-evolving consumers have made successfully running ads on Facebook and Instagram even more...
    By Andrew Halfman / 08 Feb 2022
    SEO

    E-A-T: The Key Ingredient Beauty Brands Need for Healthy SEO

    “You are what you eat.” It’s a pithy phrase you’ve likely heard countless times from doctors, nutritionists, and the like. But in recent years,...
    By Danielle LaChance-Butler / 03 Feb 2022
    Digital

    Social Commerce: An Introduction

    Remember when inputting credit card information online made us all paranoid about data theft? If you’re like most people, you have made hundreds of...
    By Andrew Halfman / 28 Jan 2022

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