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Stella Rising Blog

SEO

Seeing the Impact: Visuals from the January Google Core Algorithm Update

On January 13th, 2020 Google announced that—later that same day—they would release a broad core algorithm update. As a reminder, Google algorithm...
By John Morabito
SEO

SEO Trends for 2020

Ready to grow with organic in 2020? Our SEO Director, John Morabito, offers his top trends that will shape SEO this coming year. When you are...
By John Morabito
Digital

Infographic: Digital Voice Assistants in 2020

A few years ago, the predictions for the growth of voice search within search marketing were bold. The evolution, in reality, has been more...
By Elizabeth Timmis
Retail

Infographic: Intimate Apparel in the U.S.

Athleisure has now transitioned into leisurée, a term aptly coined by Michelle Cordeiro Grant, Founder and CEO of intimate apparel brand Lively...
By Elizabeth Timmis
Amazon

Recapping BFCM on Amazon: Strategy Highlights and Success Metrics

Between a shorter holiday shopping season and trade headwinds, Black Friday and Cyber Monday 2019 offered respite for retailers. Full weekend...
By Rina Yashayeva
Digital

SEO: How to Respond to Google Algorithm Updates

These days, Google’s core algorithm is updated more often than ever, which can change website rankings overnight. As a Stella Rising SEO expert, I...
By Leah Tagliarino
Food & Beverage

Infographic: Private Label Foods

Sales for private label food and beverage brands are declining as consumers generally favor—and pay for—national brands. That said, 95% of...
By Elizabeth Timmis
Digital

TikTok and Snapchat for Brands: Why (and Why Not) to Advertise

Of the social platforms in vogue with younger audiences, TikTok has, of late, garnered the most headlines. From surpassing 1.5B downloads to a ...
By Cara Tucker
Digital

2020 Search Engine Marketing Trends to Consider

At Stella Rising, I direct the search engine marketing and PPC initiatives for four of our top brands, a role that demands non-stop learning on my...
By Anastasia Sorokina
Health & Wellness

Infographic: Men's Personal Care

Self-care, skincare, wellness: the trends that have captured the mindshare, and wallets, of U.S. women are inching their way into the world of...
By Elizabeth Timmis

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