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Stella Rising Blog

Digital

How Beauty Brands are Winning with Google: Event Insights

At Stella Rising, our strong relationship with Google helps clients win with platform opportunities and best-in-class practices. This week, Stella...
By Elizabeth Timmis / 13 Feb 2020
Amazon

External Traffic as a Major Amazon Growth Driver

49% of all digital shopping searches start on Amazon. That statistic speaks to the importance of Amazon to consumers, while also highlighting the...
By Rina Yashayeva / 05 Feb 2020
SEO

Seeing the Impact: Visuals from the January Google Core Algorithm Update

On January 13th, 2020 Google announced that—later that same day—they would release a broad core algorithm update. As a reminder, Google algorithm...
By John Morabito / 24 Jan 2020
SEO

SEO Trends for 2020

Ready to grow with organic in 2020? Our SEO Director, John Morabito, offers his top trends that will shape SEO this coming year. When you are...
By John Morabito / 16 Jan 2020
Digital

Infographic: Digital Voice Assistants in 2020

A few years ago, the predictions for the growth of voice search within search marketing were bold. The evolution, in reality, has been more...
By Elizabeth Timmis / 08 Jan 2020
Retail

Infographic: Intimate Apparel in the U.S.

Athleisure has now transitioned into leisurée, a term aptly coined by Michelle Cordeiro Grant, Founder and CEO of intimate apparel brand Lively...
By Elizabeth Timmis / 12 Dec 2019
Amazon

Recapping BFCM on Amazon: Strategy Highlights and Success Metrics

Between a shorter holiday shopping season and trade headwinds, Black Friday and Cyber Monday 2019 offered respite for retailers. Full weekend...
By Rina Yashayeva / 12 Dec 2019
Digital

SEO: How to Respond to Google Algorithm Updates

These days, Google’s core algorithm is updated more often than ever, which can change website rankings overnight. As a Stella Rising SEO expert, I...
By Leah Tagliarino / 05 Dec 2019
Food & Beverage

Infographic: Private Label Foods

Sales for private label food and beverage brands are declining as consumers generally favor—and pay for—national brands. That said, 95% of...
By Elizabeth Timmis / 04 Dec 2019
Digital

TikTok and Snapchat for Brands: Why (and Why Not) to Advertise

Of the social platforms in vogue with younger audiences, TikTok has, of late, garnered the most headlines. From surpassing 1.5B downloads to a ...
By Cara Tucker / 22 Nov 2019

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