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Stella Rising Blog

Beauty

Updated Research: Where Female Consumers Buy Beauty Online

Latest Consumer Behaviors, Predictions for Navigating Post-Pandemic, and Verbatims from Female Beauty Shoppers In a rapidly evolving COVID-19 and...
By Elizabeth Timmis
Amazon

Frequent Shifts, Major Results: SEM Takeaways from the COVID-19 Climate

Already a fast-moving segment, digital marketing has had its fair share of transformation due to the COVID-19 pandemic. This is a landscape in...
By Anastasia Sorokina
Amazon

Battle of the Beauties: Amazon vs. Sephora

The goal of Amazon Beauty is simple: offer consumers the same selection as provided by other beauty competitors. Having spent several years...
By Rina Yashayeva
Amazon

The Long-Lasting Benefits of Optimizing Content On Amazon

On Amazon, COVID-19 has affected sellers and vendors in different ways. For companies without “essential products,” challenges have included...
By Michael Hizny
Digital

Infographic: TikTok Surges in Quarantine

TikTok is still the new wild west in many ways when it comes to advertising and brands. However, the short-form video app has been a quarantine...
By Elizabeth Timmis
Amazon

Amazon Seller Strategy in Light of COVID-19

Amazon’s continued prioritization of essential items in response to COVID-19 is presenting new challenges to those who sell on the platform....
By Beth Mattix
Beauty

Zoom Beauty: What's Happening to Beauty During Coronavirus

As consumers stay home for the greater good, they have passed their panic and are initiating a lipstick effect, treating themselves to the...
By Elizabeth Timmis
SEO

Ten Reasons to Invest in SEO During a Downturn

As I lead our strong team of SEO experts at Stella Rising, I am fortunate to be a part of the growth trajectory for our wide variety of clients,...
By John Morabito
SEO

Maximizing Your Google My Business During a Crisis

One of the most concerning consequences of the COVID-19 pandemic has been the closure of virtually all non-essential businesses. For the...
By Leah Tagliarino
SEO

Five Reasons to Invest Early in SEO

Oftentimes, when our SEO team at Stella Rising is introduced to emerging brands, they ask us: “Why should we invest in SEO now, before people hear...
By John Morabito

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