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Stella Rising Blog

Digital

Answers from Analytics: Current E-Commerce Trends

At Stella Rising, I oversee analytics and measurement for all of our clients; I’m typically dedicated to solving for proper attribution, creating ...
By Zafreen Zerilli / 02 Apr 2020
Digital

Update: How to Approach E-Commerce and Customer Acquisition

During normal times in business, customer acquisition is the top priority of CMOs, per Nielsen. Under the current conditions resulting from...
By Anthony Vespucci / 01 Apr 2020
Media

Stay the Course: Strategy for CPG Brands in the Coronavirus Climate

Though the reaction to COVID-19 has played out differently across the U.S., last week was a true turning point in which social distancing...
By Marjorie Powers / 27 Mar 2020
Beauty

COVID-19: Current Key Takeaways for the Beauty Industry

As consumers—and brands—negotiate their way through this challenging and scary time, we’re offering a real-time assessment on what we are seeing...
By Elizabeth Timmis / 19 Mar 2020
Amazon

Amazon and COVID-19: What Brands Can Expect

Amazon announced that it will hire an additional 100,000 employees and will raise pay for a raft of logistics, operations, and warehouse employees...
By Rina Yashayeva / 17 Mar 2020
Health & Wellness

GenC: Consumer Behavior in the Time of Corona

Our most pressing concerns are for the health and well-being of all Americans, while also getting a handle on how consumer behaviors can help us...
By Marlea Clark / 13 Mar 2020
Digital

From Past to Future: Navigating Measurement Without Cookies

We live in an era where most everything we do is tracked, or at the very least, is feared to be trackable. I once asked Alexa if the NSA was...
By Brandon Heagle / 12 Mar 2020
Beauty

Content Marketing for Beauty Brands: the Benefits and Where to Begin

Beauty is an industry highly impacted by trends and influencers, and packed with new brands, products, and personalities, which creates a crowded,...
By Jacqueline Pascucci / 06 Mar 2020
Food & Beverage

Infographic: All About Grocery on Amazon

2020 has already seen an escalation in the Amazon vs. Walmart grocery wars. This week, Amazon launched its first Amazon Go Grocery, a...
By Rina Yashayeva / 27 Feb 2020
Food & Beverage

Food & Beverage Consumers: An Updated Portrait

Consumers have more power than ever before—and more options. For this reason, here we offer the top consumer behaviors that are sparking change in...
By Elizabeth Timmis / 21 Feb 2020

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