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Stella Rising Blog

Beauty

Infographic: Color Cosmetics Downturn

For a multitude of reasons, skincare has overtaken color cosmetics in the minds and wallets of American beauty consumers, young women in...
By Elizabeth Timmis
Retail

Why Brands Are Developing a Social Conscience

The necessity for brands to be socially relevant—to stand for consumer ideals—has never been so crucial. This movement is expanding; as it does,...
By Elizabeth Timmis
Food & Beverage

Infographic: In-Store Grocery Retailing

When it comes to food, organic is in, snacking is on the rise, and retailers big and small are adapting to the way consumers wish to shop. But...
By Elizabeth Timmis
Digital

Making Marketplace Moves: Luxury Beauty Goes 3P

Between the two models for selling on Amazon, marketplace (third-party or 3P, where brands sell to consumers) has grown rapidly when compared to...
By Rina Yashayeva
Retail

Infographic: Wooing the Luxury Consumer

With Q4 imminent, one key group of consumers that brands will target are those interested in luxury goods and experiences. Accordingly,...
By Elizabeth Timmis
Beauty

Infographic: The Rise of CBD Beauty

The passage of the Farm Bill bolstered the rise of CBD brands, allowing hemp-derived CBD products to cross state lines and legalizing industrial...
By Elizabeth Timmis
Digital

Past the Point of Diminishing Returns: Where DTC Brands Should Invest After the Social Media Plateau

Born online and conversion-focused, DTC brands have thrived through investments in social media advertising. Acquisition efforts were the top...
By Elizabeth Timmis
Digital

Solving the Customer Acquisition Conundrum

After conducting a poll of CMOs, Nielsen wrote, “93% of survey respondents ranked new customer acquisition as “very” or “extremely” important. In...
By Anthony Vespucci
Beauty

Skincare Trends: Major Elements at Play in the Big Business of Beauty

Globally, beauty is now a $523B business, with the U.S. leading market share. Even with anticipated shifts, the beauty industry is thriving. The...
By Elizabeth Timmis
Infographic

Infographic: Driving Brand Loyalty

When seeking to ignite repeat customers and build an engaged, loyal audience, brands are increasingly turning to membership programs. Many of them...
By Elizabeth Timmis

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