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Search engine management

Digital

Infographic: Google Retail Summit Recap

At the beginning of 2019, our Director of SEM resolved to work smarter, with strong strategies that integrate with Google Smart Shopping...
By Anastasia Sorokina
Media

Paid Search Strategy: A Smart Resolution for 2019

Advancements in machine-learning and AI capabilities can sometimes cause anxiety among marketers and brands who fear a lack of control. Cate...
By Cate French
Paid Search

Bing Standard Text Ads: The End is Near

With the introduction of expanded text ads (ETAs) last year, and the performance increase advertisers are seeing as a result of the upgraded ad...
By Jessica Ortiz
Paid Search

An Inside Look Into The New AdWords Interface

Google first announced it was redesigning the Google AdWords Interface on March 28, 2016. AdWords has not undergone major interface changes in 15...
By Stephanie Roth
Paid Search

SEM Tips to Prepare for Black Friday & Cyber Monday

Black Friday & Cyber Monday are quickly approaching and before we know it, holiday shoppers will be heading to search engines to find the best...
By Stephanie Roth
Paid Search

Expanded Text Ads Rolling Out On Google

After a short beta period, Google has rolled out Expanded Text ads to all Search Advertisers. Starting October 26, 2016 Google will begin to...
By Cristina Priamo
Paid Search

New Updates to Google AdWords Extensions

Things are heating up this summer in the Google AdWords User Interface. Google is rolling out a new “Price Extension” ad extension and testing to...
By Stephanie Roth
Paid Search

Google Rolling Out Showcase Shopping Ads for Broad Queries

Google Rolling Out Showcase Shopping Ads for Broad Queries
By Cristina Priamo
Paid Search

Google’s New AdWords Interface: Coming 2017

Google recently announced that it will be redesigning the now 15 year old AdWords platform for a multi-device world and so that advertisers can...
By Cristina Priamo
Paid Search

Advanced PPC Excel Tips: How To Do Pivot Tables and VLOOKUPS

Are you ready to save time and become more efficient with your Excel spreadsheets? If you are analyzing data and creating reports regularly, Pivot...
By Evin Diaz-Hennessey

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