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Social media

Media

Affluent Consumers: Is Your Media Strategy Working?

According to the 2018 U.S. Purchase Influencers Report, 25% of affluent consumers say that they have bought something as a result of an ad,...
By Amanda Chomicz
Health & Wellness

The Beauty Consumer: Face Mask Feelings

With the boom of K-Beauty, face masks are on consumers’ radar as something fun and indulgent they can do at home—and show off on Instagram....
By Amanda Chomicz
Digital

Infographic: Smartphones Power Up the E-Comm Mom

From how she’s searching to what she’s buying, our infographic takes a look at the relationship between mom and her smartphone shopping habits.
By Amanda Chomicz
Digital

Will Instagram Win the Video Game with IGTV?

Instagram is the go-to social platform for consumers to see how a product looks or works without leaving their house to sample it themselves....
By Amanda Chomicz
Content Marketing

5 Tips for Tip-Top Social Video

 
By Caroline Valenzano
Social Media

Instagram Collections: Collect and Conquer

As of late, it appears to us that Instagram is at the vanguard of all things social. Even though skeptics of the platform’s recent upgrades knock...
By Nicole Gittleman
Social Media

The Starbucks Unicorn Frappuccino: Social Media Magic

Were you one of the thousand “trendsetters” who ordered a “grande Unicorn Frappuccino® Blended Crème” last week? If you weren’t, our guess is that...
By Caroline Valenzano
Content Marketing

New Music in a New World: Gorillaz AR / VR App & Music Video

Augmented Reality and VR take Center Stage with Gorillaz
By Mike Scicolone
Social Media

Stop the Scroll: Tips to Creating Engaging Social Media Content

There are more than 600 million Facebook updates, 500 million Tweets and 80 million Instagram posts uploaded daily. It’s easy for your audience to...
By Mike Scicolone
Social Media

Social Media: Why Facebook’s FBX Shutdown is Good for Business

On November 1st, 2016, Facebook’s FBX will cease to exist. Facebook launched Facebook Exchange (FBX) in 2012 as a real-time desktop retargeting...
By Jenna Manula

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