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Social media

Beauty

Lush UK "Switches Up" Social Media

Lush, a British cosmetics brand known for ethical products and colorful bath bombs, surprised the digital world last week with its decision to ...
By Elizabeth Timmis
Social Media

Instagram Checkout Launch Revolutionizes E-Commerce

Instagram, which started in 2011 as a simple photo-sharing app, has revolutionized engagement, branding, shopping, and entire industries. The...
By Elizabeth Timmis
Media

Affluent Consumers: Is Your Media Strategy Working?

According to the 2018 U.S. Purchase Influencers Report, 25% of affluent consumers say that they have bought something as a result of an ad,...
By Amanda Chomicz
Beauty

The Beauty Consumer: Face Mask Feelings

With the boom of K-Beauty, face masks are on consumers’ radar as something fun and indulgent they can do at home—and show off on Instagram....
By Amanda Chomicz
Fashion

Infographic: Smartphones Power Up the E-Comm Mom

From how she’s searching to what she’s buying, our infographic takes a look at the relationship between mom and her smartphone shopping habits.
By Amanda Chomicz
Industry News

Will Instagram Win the Video Game with IGTV?

Instagram is the go-to social platform for consumers to see how a product looks or works without leaving their house to sample it themselves....
By Amanda Chomicz
Social Media

5 Tips for Tip-Top Social Video

 
By Caroline Valenzano
Social Media

Instagram Collections: Collect and Conquer

As of late, it appears to us that Instagram is at the vanguard of all things social. Even though skeptics of the platform’s recent upgrades knock...
By Nicole Gittleman
Social Media

The Starbucks Unicorn Frappuccino: Social Media Magic

Were you one of the thousand “trendsetters” who ordered a “grande Unicorn Frappuccino® Blended Crème” last week? If you weren’t, our guess is that...
By Caroline Valenzano
Social Media

New Music in a New World: Gorillaz AR / VR App & Music Video

Augmented Reality and VR take Center Stage with Gorillaz
By Mike Scicolone

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