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    Digital

    Unraveling Threads: A Look Into Meta's Newest App

    Unraveling Threads & How Brands Should Approach This Social Newcomer The Stella TL;DR: Threads is an immediate and significant win for Meta,...
    By Sarah Levi / 07 Jul 2023
    Social Media

    It’s Time to Get to Know Lemon8

    #HelloLemon8. Described as the love child of powerhouse platforms Instagram and Pinterest, Lemon8 is a Gen-Z targeted, influencer-inspired social...
    By Kayla Giacobbe and Hallie Brewster / 05 May 2023
    Social Media

    Collaborative Paid Search & Social: Maximizing the Two Together

    All too often there is a disconnect between paid search and paid social efforts. This is problematic—paid search and paid social go together like...
    By Andrew Halfman and Danielle Martinez / 11 Apr 2023
    Social Media

    The Complete Guide to Creator Partnerships in Meta

    Despite the layoffs and drop in stock price, Meta remains one of the world’s most-used social apps. But that doesn’t mean Meta isn’t constantly...
    By Abbey Troyer / 09 Mar 2023
    Social Media

    Beauty Brands: Five Ideas for Meta Ads Success

    Beauty is (still) booming: in 2022, total beauty sales rose 11% YoY. And though the growth rate might slow in 2023, ecommerce beauty sales are...
    By Andrew Halfman / 09 Feb 2023
    Social Media

    Supercharge TikTok Ads with TikTok Audience Insights

    TikTok is a gold mine for advertisers looking for content ideas, ad inspiration, and the latest trending conversations. With the addition of ...
    By Andrew Halfman / 31 Jan 2023
    Social Media

    Pinterest Shuffles: Just Collage-Making and Moodboards, or So Much More?

    Pinterest is probably best known for its inspiration and ideas capabilities, but the company’s newest product, Shuffles, which quietly launched...
    By Sarah Levi / 29 Aug 2022
    Social Media

    BeReal: Not Just Another Social Network

    WHAT IS BEREAL? Developed in December 2019, social network BeReal has created a new way to share pictures with friends. Every day at a different...
    By Hannah Melly / 10 Aug 2022
    Digital

    Wellness Brands: A Meta Targeting Deprecation Hits in March 2022

    In December, Meta announced that they would deprecate some interest-based targeting options within their platform. While they framed the categories...
    By Sacha Mohabeer / 14 Feb 2022

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