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Social media

Digital

COVID, Consumers, and Influencers: An Evolved Relationship

Ecommerce sales increased by nearly a third in Q2, as consumers’ shift to digital continued. Between lockdowns and health concerns, in-store...
By Elizabeth Timmis McHugh
Digital

Infographic: TikTok Surges in Quarantine

TikTok is still the new wild west in many ways when it comes to advertising and brands. However, the short-form video app has been a quarantine...
By Elizabeth Timmis McHugh
Digital

TikTok and Snapchat for Brands: Why (and Why Not) to Advertise

Of the social platforms in vogue with younger audiences, TikTok has, of late, garnered the most headlines. From surpassing 1.5B downloads to a ...
By Cara Tucker
Digital

Re-Assessing Brand Growth on Pinterest

For the majority of brands, Pinterest is not the primary social media platform of choice. In 2019, U.S. ad revenue on Facebook was $29.92B; on...
By Elizabeth Timmis McHugh
Social Media

How and Why to Consider TikTok

Instagram has eclipsed other social media platforms in recent years—at least, until this year. TikTok, which just had its first birthday, received...
By Caroline Valenzano
Beauty

New Research Backs Up the Boom in Beauty Influence

The rise of influencer marketing at once delighted and flummoxed CMOs. The lure of incredible visibility, a fresh form of persuasion, and engaging...
By Rich Zeldes
Social Media

Changes to Digital Privacy Finally Taking Effect: What's Coming for Consumers (And Advertisers)

In the wake of many data breaches and, of course, the Cambridge Analytica scandal, digital privacy is finally beginning to gain actionable...
By Elizabeth Timmis McHugh
Beauty

Lush UK "Switches Up" Social Media

Lush, a British cosmetics brand known for ethical products and colorful bath bombs, surprised the digital world last week with its decision to ...
By Elizabeth Timmis McHugh
Social Media

Instagram Checkout Launch Revolutionizes E-Commerce

Instagram, which started in 2011 as a simple photo-sharing app, has revolutionized engagement, branding, shopping, and entire industries. The...
By Elizabeth Timmis McHugh
Media

Affluent Consumers: Is Your Media Strategy Working?

According to the 2018 U.S. Purchase Influencers Report, 25% of affluent consumers say that they have bought something as a result of an ad,...
By Marlea Clark

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