Stella Rising Blog

Innovating Ecommerce: Stella Rising's New Partnership with TikTok Shop

In today's rapidly evolving digital landscape, Stella Rising remains at the forefront of innovation, constantly adapting to new platforms and...

Opening Pandora's Bot

The chances are that you’ve heard about ChatGPT, the general-purpose chatbot prototype that has taken the world by storm over the last few months....

From Past to Future: Navigating Measurement Without Cookies

We live in an era where most everything we do is tracked, or at the very least, is feared to be trackable. I once asked Alexa if the NSA was...

Digital Marketing: How To Develop A Data Aquisition Strategy | WMI

For years the advertising industry buzzed that this year is the "Year of Mobile." And for many years that became something of a running joke that...

All Hail Content! Emperor of 2015

The start of the year is always a popular time to start making predictions. As 2015 begins, there are several trends that are ready for the...

Content Marketing 2.0: Custom Messaging with Big Data

Co-authorship network map of 8,500 doctors and scientists publishing on hepatitis C between 2008 and 2012 and the almost 60,000 co-authorship...

Digital Marketing Strategy for Today's Retail Consumer

Over the last decade, the consumer shopping experience has changed significantly. The traditional purchase funnel was once a linear progression,...