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Stella Rising Blog

Brandon Heagle

Recent Posts

Digital

From Past to Future: Navigating Measurement Without Cookies

We live in an era where most everything we do is tracked, or at the very least, is feared to be trackable. I once asked Alexa if the NSA was...
By Brandon Heagle
Digital

Digital Marketing: How To Develop A Data Aquisition Strategy | WMI

For years the advertising industry buzzed that this year is the "Year of Mobile." And for many years that became something of a running joke that...
By Brandon Heagle
Strategy

All Hail Content! Emperor of 2015

  The start of the year is always a popular time to start making predictions. As 2015 begins, there are several trends that are ready for the...
By Brandon Heagle
Strategy

Content Marketing 2.0: Custom Messaging with Big Data

  Co-authorship network map of 8,500 doctors and scientists publishing on hepatitis C between 2008 and 2012 and the almost 60,000 co-authorship...
By Brandon Heagle
Social Media

Digital Marketing Strategy for Today's Retail Consumer

Over the last decade, the consumer shopping experience has changed significantly. The traditional purchase funnel was once a linear progression,...
By Brandon Heagle

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