Stella Blog

Many of your beauty brand's organic tutorial videos may be invisible. And even when someone finds on...

Prime Day 2026 delivered the biggest online sales event in history, but the shoppers behind those nu...

Every year, our Glimmer research offers an unparalleled view of the beauty consumer—where she's shop...

In January 2026, we surveyed 524 active LLM users through our research community to understand not j...

48% of the consumers who shopped Amazon’s Prime Big Deal Days event said the sale was their primary ...

Decoding Gen Z, Millennials, and Gen X 2024 is a “vibes-shift” moment, where consumer feelings and m...

U.S. healthcare spending increased to $4.8T in 2023, growing at a rate of 7.5%. Healthcare spending ...

Gen Xers are an interesting group to watch in today’s economic environment. While inflation has mode...

How are consumers thinking about weight loss amidst the latest, potentially revolutionary innovation...