Analytics + Intelligence

Data-backed marketing decisions

Our strategy and planning process is driven by data and measured by intelligent analytics that focus on measurable results, business planning, and goal setting. Our stellar analytics team has built proprietary resources including Spark Response Curves Tool for forecasting and optimizing and Halo, our budgeting and planning tool. Stella’s data visualization and modeling capabilities allow clients to easily understand what is working and lets our team adjust and adapt in real time.

Our Business Intelligence practice uses an insights framework approach to assess opportunities for both buy- and sell-side M&A transactions. We incorporate social listening and syndicated data, as well as custom research using our Glimmer consumer insights community, on behalf of our clients as well as the broader financial marketplace.

ANALYTICS + INTELLIGENCE OFFERINGS INCLUDE:

BRAND HEALTH + BRAND STRATEGY ENGAGEMENTS
360˚ CONSUMER, MARKETPLACE + COMPETITIVE POSITIONING
BRAND AUDIENCE SEGMENTATION + ANALYSIS
COMMUNICATIONS PLANNING + STRATEGY
INSIGHTS PRESENTATION WORKSHOPS
ACQUISITION DILIGENCE
MEDIA MIX MODELING
CUSTOM PERFORMANCE DASHBOARD
CROSS CHANNEL ATTRIBUTION

Ready to rise to the top? Connect with us today!

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