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    Food & Beverage

    Snacking Behaviors: Five Trends and an Appetizing Future

    FIVE TRENDS IN SNACKING Much is going on in the snack space. As 69% of consumers agree that anything can be considered a snack, it is hard to...
    By Elizabeth McHugh / 05 May 2022
    Media

    All About: Market Mix Models

    MARKET MIX MODELING: AN INTRODUCTION Market Mix Models (MMMs) are not a new analytics practice—they have been around for about 30+ years. However,...
    By Zafreen Zerilli / 10 Mar 2022
    Digital

    Five Predictions: The 2021 Holiday Landscape

    In the words of everyday shoppers "For the first time ever I'm buying ahead of the big sales. I normally wait for Black Friday or Cyber Monday, but...
    By Elizabeth McHugh / 05 Nov 2021
    Digital

    Infographic | The Ecommerce Update: What to Expect Post-COVID

    Per eMarketer, “Ecommerce now commands a larger slice of a larger pie. Prior to the pandemic, we expected ecommerce sales would make up 13.2% of...
    By Elizabeth McHugh / 16 Jun 2021
    Retail

    Holiday 2020: How is GenC Shopping and Feeling this Season?

    “GenC” refers to all of us who are affected long-term by COVID-19 and the complete disruption of everyday life. Now, as we enter the final month of...
    By Elizabeth McHugh / 03 Dec 2020
    Retail

    Infographic: Better Understand Boomers

    Ok brands, time to wise up to Boomers. We have addressed Gen Z and Millennials, and while those generations hold tremendous influence in our...
    By Elizabeth McHugh / 27 Aug 2020
    Food & Beverage

    Infographic: Grocery During COVID-19: A Wild Ride Toward the Future

    From a revenue perspective, the pandemic will be a boon for many food and beverage brands. Yet that does not mean that the new normal will be easy...
    By Elizabeth McHugh / 12 Aug 2020
    Retail

    Infographic: Gen Z | Growing Up, Staying In

    While more than half of Gen Zers still live with their parents, this generation already holds major influence in our economy and in the future of...
    By Elizabeth McHugh / 31 Jul 2020
    Digital

    An Update on GenC: The Consumer with New Priorities

    In March we introduced GenC as a “group whose behaviors and preferences will be significantly—and lastingly—influenced by Coronavirus.” Now several...
    By Elizabeth McHugh / 25 Jun 2020

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