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Stella Rising Blog

Retail

Infographic | Retail: Q4 2022 Expectations

What will Q4 2022 bring for retailers—and consumers? Last week, FedEx signaled a downbeat forecast, falling short of revenue expectations and...
By Elizabeth McHugh
Retail

What Paid Search Includes in 2022

As digital advertising continues to grow, the need for digital expertise is at an all-time high. eMarketer projects that by 2023, U.S. adults will...
By Danielle Martinez
Retail

What Google Can Do for Your Brand: Assessing the Current Moment

Let’s face it. The road ahead for businesses in 2022 is filled with challenges. Consider this: From eMarketer’s new report, The Era of Uncertainty: ...
By Bjorn Hansen
Food & Beverage

Snacking Behaviors: Five Trends and an Appetizing Future

FIVE TRENDS IN SNACKING Much is going on in the snack space. As 69% of consumers agree that anything can be considered a snack, it is hard to...
By Elizabeth McHugh
Media

All About: Market Mix Models

MARKET MIX MODELING: AN INTRODUCTION Market Mix Models (MMMs) are not a new analytics practice—they have been around for about 30+ years. However,...
By Zafreen Zerilli
Digital

Five Predictions: The 2021 Holiday Landscape

In the words of everyday shoppers "For the first time ever I'm buying ahead of the big sales. I normally wait for Black Friday or Cyber Monday, but...
By Elizabeth McHugh
Digital

Infographic | The Ecommerce Update: What to Expect Post-COVID

Per eMarketer, “Ecommerce now commands a larger slice of a larger pie. Prior to the pandemic, we expected ecommerce sales would make up 13.2% of...
By Elizabeth McHugh
Retail

Holiday 2020: How is GenC Shopping and Feeling this Season?

“GenC” refers to all of us who are affected long-term by COVID-19 and the complete disruption of everyday life. Now, as we enter the final month of...
By Elizabeth McHugh
Retail

Infographic: Better Understand Boomers

Ok brands, time to wise up to Boomers. We have addressed Gen Z and Millennials, and while those generations hold tremendous influence in our...
By Elizabeth McHugh

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