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Stella Rising Blog

Zafreen Zerilli

Recent Posts

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All About: Market Mix Models

MARKET MIX MODELING: AN INTRODUCTION Market Mix Models (MMMs) are not a new analytics practice—they have been around for about 30+ years. However,...
By Zafreen Zerilli
Media

Case Study: Connecting Awareness to Sales

A common client goal is brand awareness, but that often or always ladders up to a larger goal: revenue. Such was the case with a CPG client, who...
By Zafreen Zerilli
Digital

Answers from Analytics: Current E-Commerce Trends

At Stella Rising, I oversee analytics and measurement for all of our clients; I’m typically dedicated to solving for proper attribution, creating ...
By Zafreen Zerilli
Media

The Essential Piece Missing from Your Data Foundation

There is an extremely important element, essential to healthy analytics, that most brands are not doing. The implementation of this strategy leads to
By Zafreen Zerilli
Digital

Attribution: How To Understand Which Marketing Channel Really Drives Digital ROI

While brand marketers agree that attribution is critical for measuring impact, eMarketer recently reported that less than 10% of companies are able...
By Zafreen Zerilli

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