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Stella Rising Blog

Zafreen Zerilli

Recent Posts

Data

The Essential Piece Missing from Your Data Foundation

There is an extremely important element, essential to healthy analytics, that most brands are not doing. The implementation of this strategy leads...
By Zafreen Zerilli
Digital

Attribution: How To Understand Which Marketing Channel Really Drives Digital ROI

While brand marketers agree that attribution is critical for measuring impact, eMarketer recently reported that less than 10% of companies are...
By Zafreen Zerilli

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