Stella Rising Blog

While consumer sentiment rose slightly in July, it remains far below the December peak—Americans fee...

Marketing budgets are the lifeblood of your brand’s growth. Misallocating marketing funds can mean m...

Many brands, particularly those that started out with a DTC model, tend to view their media spend in...

At Stella Rising, we constantly turn to data science to measure the impact of upper funnel tactics s...

Media incrementality is by no means a new—or even flashy—analytics practice. That said, as we enter ...

MARKET MIX MODELING: AN INTRODUCTION Market Mix Models (MMMs) are not a new analytics practice—they ...

A common client goal is brand awareness, but that often or always ladders up to a larger goal: reven...

At Stella Rising, I oversee analytics and measurement for all of our clients; I’m typically dedicate...

There is an extremely important element, essential to healthy analytics, that most brands are not do...