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Amazon

Amazon

Savings for Amazon Sellers: A Guide to Reducing Fees

Recent volatility has increased the importance of every sale that a brand makes, including on Amazon. Brands are focused on maintaining and...
By Beth Mattix
Amazon

Top Five Tips for Amazon Brand Stores

In May, I published a piece on the long-lasting benefits of optimizing content on Amazon. That blog post included a high-level overview of...
By Michael Hizny
Amazon

Lift Off with Amazon Launchpad

Amazon is constantly innovating its program offerings to help new brands launch and grow on the platform—at a cost, of course. One of the programs...
By Rina Yashayeva
Amazon

Battle of the Beauties: Amazon vs. Sephora

The goal of Amazon Beauty is simple: offer consumers the same selection as provided by other beauty competitors. Having spent several years...
By Rina Yashayeva
Amazon

The Long-Lasting Benefits of Optimizing Content On Amazon

On Amazon, COVID-19 has affected sellers and vendors in different ways. For companies without “essential products,” challenges have included...
By Michael Hizny
Amazon

Amazon Seller Strategy in Light of COVID-19

Amazon’s continued prioritization of essential items in response to COVID-19 is presenting new challenges to those who sell on the platform....
By Beth Mattix
Digital

Impacts of COVID-19 on Amazon Advertising

COVID-19 has demanded flexibility from brands, creating an ever-changing landscape in which to make business decisions. The current climate has...
By Matt Strietelmeier
Amazon

Amazon and COVID-19: What Brands Can Expect

Amazon announced that it will hire an additional 100,000 employees and will raise pay for a raft of logistics, operations, and warehouse employees...
By Rina Yashayeva
Food & Beverage

Infographic: All About Grocery on Amazon

2020 has already seen an escalation in the Amazon vs. Walmart grocery wars. This week, Amazon launched its first Amazon Go Grocery, a...
By Rina Yashayeva
Amazon

External Traffic as a Major Amazon Growth Driver

49% of all digital shopping searches start on Amazon. That statistic speaks to the importance of Amazon to consumers, while also highlighting the...
By Rina Yashayeva

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