Stella Rising Blog

A Farewell Letter to Amazon Posts

Last week, Amazon quietly announced that it will deprecate its “Posts” program this month. The free, social-style tool used by brands to share...

Winning Prime Day Amid Price Pressures

It's been a challenging economic moment this spring, with consumer confidence hitting near-record lows. Though 38% of consumers say they'll cut...

Staying Profitable on Amazon During the Age of Tariffs: A Guide for Brands

The threat of new or expanded tariffs has Amazon sellers facing mounting pressure to protect their margins. With cross-border manufacturing,...

Infographic | Prime Big Deal Days 2024

48% of the consumers who shopped Amazon’s Prime Big Deal Days event said the sale was their primary reason for shopping: Amazon’s relatively new...

Amazon Premium Beauty: Now, Next, and Why It's The Key

At Stella Rising, we are longtime experts in the beauty category, which connects perfectly to my own obsession with all things skincare, haircare,...

Stella Rising's Prime Day Playbook: Drive Record Sales for Your Brand

It is almost time for Prime Day 2024! Amazon’s biggest shopping day of the year is upon us, and Stella Rising is here to ensure that our brands...

How to Tackle Any Big Amazon Event

By now we’re all very familiar with Amazon’s tentpole events: Prime Day, Prime Big Deal Days, and Turkey5 (Thanksgiving through Cyber Monday)....

Infographic | Amazon's Latest Big Win: Turkey 5 Recap

Amazon is expected to win big via ecommerce this holiday season, bringing in a projected $106.18B in sales; Walmart ranks in a far distant second...

Infographic | Prime Day Consumer Insights 2023

How Consumers Shopped During Prime Day 2023 vs. 2022 42% of consumers reported that they spent more during Prime Day 2023 than in 2022—and the...