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Amazon

Amazon

Raving Reviews: How to Generate and Manage Product Feedback on Amazon

As we enter the final weeks of 2020, brands on Amazon are in the midst of the busiest quarter of the year—and also the largest holiday shopping...
By Beth Mattix / 16 Dec 2020
Amazon

Infographic | Understanding Black Friday/Cyber Monday 2020 on Amazon

While Amazon has not offered much financial detail on Cyber Monday and Black Friday, our results are clear: Prime Day, though three months...
By Rina Yashayeva / 15 Dec 2020
Amazon

Six Ways to Maximize Q4 Results Through Amazon Advertising

Each year, Q4 brings cooler temperatures, pumpkin spice everything and, of course, the biggest shopping season of the year. Though shopping...
By Matt Strietelmeier / 11 Nov 2020
Amazon

Infographic: Assessing Amazon

In navigating our clients on Amazon throughout the pandemic—from shipping delays in March to a late Prime Day in October—my focus has been on...
By Rina Yashayeva / 06 Nov 2020
Amazon

Virtual Bundles: Amazon's Newest Tool For Brands

There is a new Amazon brand benefit on the block—and it could be the key to getting an edge on the competition in an ever-changing and constantly...
By Beth Mattix / 29 Sep 2020
Amazon

Amazon Goes Social: Leveraging Amazon Posts

During the last six months, social media usage has soared, helping shape the shift to ecommerce. Consumers are relying on social media for product...
By Michael Hizny / 23 Sep 2020
Amazon

Prepping for Prime Day

Amazon’s star event looks a little different this year. As VP of Marketplace Strategy at Stella Rising, managing this major Amazon opportunity for...
By Rina Yashayeva / 16 Sep 2020
Digital

Explaining Amazon DSP and its Benefits for Brands

Amazon DSP is a demand-side platform that allows brands to programmatically reach relevant audiences on Amazon and off, via publishing partners on...
By Juliet Savignano / 30 Jul 2020
Amazon

Savings for Amazon Sellers: A Guide to Reducing Fees

Recent volatility has increased the importance of every sale that a brand makes, including on Amazon. Brands are focused on maintaining and...
By Beth Mattix / 07 Jul 2020
Amazon

Top Five Tips for Amazon Brand Stores

In May, I published a piece on the long-lasting benefits of optimizing content on Amazon. That blog post included a high-level overview of...
By Michael Hizny / 02 Jul 2020

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