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    Amazon

    Infographic | Prime Day Consumer Insights 2023

    How Consumers Shopped During Prime Day 2023 vs. 2022 42% of consumers reported that they spent more during Prime Day 2023 than in 2022—and the...
    By Michael Hizny / 28 Jul 2023
    Amazon

    Prime Day 2023: The Preparation Starts Now

    PRIME DAY 2022: A REMINDER ON WHAT HAPPENED Despite last year’s concerns around inflation, Prime Day 2022 was Amazon’s biggest to date. The...
    By Michael Hizny / 27 Apr 2023
    Amazon

    Growth Opportunities on Amazon

    Grow Your Business With The Growth Opportunities Tool On Amazon Amazon’s Seller Central has a tool that many may not know about or utilize: the...
    By Jackie Fisher / 14 Mar 2023
    Amazon

    Stronger Amazon Strategy: How To Maximize New-To-Brand

    Are you looking to level up your Amazon advertising tactics? One key metric to focus on is your “new-to-brand” (NTB) percentage. First, it is...
    By Natalie Church / 07 Mar 2023
    Amazon

    How to Maximize Quickly: Five Strategies for Amazon’s October 2022 Prime Day Event

    Here we go again! After months of speculation, Amazon officially announced an unprecedented second Prime Shopping Event that will take place October...
    By Beth Mattix / 30 Sep 2022
    Amazon

    Infographic | Amazon Prime Day Recap 2022

    Prime Day 2022 was a success—Amazon’s biggest event to date. This result, despite (or rather, because of) an inflationary environment and even...
    By Beth Mattix / 02 Aug 2022
    Amazon

    Amazon Acronyms: Glossary Guide | 75 Words You Must Know

    Working with and selling on Amazon requires learning a new language. When I first started working at Amazon, one of the biggest learning curves I...
    By Rina Yashayeva / 22 Feb 2022
    Amazon

    Amazon Sponsored Ads and DSP: Creative Guidelines and Helpful Tips

    Photos and videos shown via Amazon Advertising are an important part of the customer shopping experience, both within Sponsored Ads as seen in search...
    By Katie Michowski / 16 Feb 2022
    Amazon

    New Year, New Ad Campaigns

    January and early February is a great time to review your Amazon Advertising performance from the past year and make adjustments, tweaks, and...
    By Matt Strietelmeier / 27 Jan 2022

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