Stella Rising Blog

Infographic | Amazon Prime Day 2021

Comparing Prime Day events, 2020 to 2021, is an uneven game. In 2020, Prime Day was extremely close to the peak holiday shopping season and amidst...

Infographic | Amazon Assessment: Beauty Category 2021 YTD

Stella Rising excels in Beauty on Amazon, with expertise in Beauty and Luxury Beauty on the platform. For the first time in an infographic, we are...

Looking to Launch: Six Tips for a Successful Launch on Amazon

It has never been easier to launch a new brand on Amazon, but it has never been harder to succeed. In my role as VP, Marketplace Strategy, I advise...

Prime Day 2021: What We Know So Far

As we close out Q1 2021, Prime Day may seem eons away; however, Amazon is prepping for the big event earlier than ever before. Although not all the...

Raving Reviews: How to Generate and Manage Product Feedback on Amazon

As we enter the final weeks of 2020, brands on Amazon are in the midst of the busiest quarter of the year—and also the largest holiday shopping...

Infographic | Understanding Black Friday/Cyber Monday 2020 on Amazon

While Amazon has not offered much financial detail on Cyber Monday and Black Friday, our results are clear: Prime Day, though three months late,...

Six Ways to Maximize Q4 Results Through Amazon Advertising

Each year, Q4 brings cooler temperatures, pumpkin spice everything and, of course, the biggest shopping season of the year. Though shopping activity...

Infographic: Assessing Amazon

In navigating our clients on Amazon throughout the pandemic—from shipping delays in March to a late Prime Day in October—my focus has been on...

Virtual Bundles: Amazon's Newest Tool For Brands

There is a new Amazon brand benefit on the block—and it could be the key to getting an edge on the competition in an ever-changing and constantly...