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    Amazon

    Prepping for Prime Day

    Amazon’s star event looks a little different this year. As VP of Marketplace Strategy at Stella Rising, managing this major Amazon opportunity for...
    By Rina Yashayeva / 16 Sep 2020
    Digital

    Explaining Amazon DSP and its Benefits for Brands

    Amazon DSP is a demand-side platform that allows brands to programmatically reach relevant audiences on Amazon and off, via publishing partners on...
    By Juliet Savignano / 30 Jul 2020
    Amazon

    Savings for Amazon Sellers: A Guide to Reducing Fees

    Recent volatility has increased the importance of every sale that a brand makes, including on Amazon. Brands are focused on maintaining and...
    By Beth Mattix / 07 Jul 2020
    Amazon

    Top Five Tips for Amazon Brand Stores

    In May, I published a piece on the long-lasting benefits of optimizing content on Amazon. That blog post included a high-level overview of beneficial...
    By Michael Hizny / 02 Jul 2020
    Amazon

    Lift Off with Amazon Launchpad

    Amazon is constantly innovating its program offerings to help new brands launch and grow on the platform—at a cost, of course. One of the programs...
    By Rina Yashayeva / 17 Jun 2020
    Amazon

    Battle of the Beauties: Amazon vs. Sephora

    The goal of Amazon Beauty is simple: offer consumers the same selection as provided by other beauty competitors. Having spent several years...
    By Rina Yashayeva / 20 May 2020
    Amazon

    The Long-Lasting Benefits of Optimizing Content On Amazon

    On Amazon, COVID-19 has affected sellers and vendors in different ways. For companies without “essential products,” challenges have included...
    By Michael Hizny / 14 May 2020
    Amazon

    Amazon Seller Strategy in Light of COVID-19

    Amazon’s continued prioritization of essential items in response to COVID-19 is presenting new challenges to those who sell on the platform....
    By Beth Mattix / 28 Apr 2020
    Digital

    Impacts of COVID-19 on Amazon Advertising

    COVID-19 has demanded flexibility from brands, creating an ever-changing landscape in which to make business decisions. The current climate has...
    By Matt Strietelmeier / 08 Apr 2020

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