Stella Rising Blog

Prime Day 2021: What We Know So Far

As we close out Q1 2021, Prime Day may seem eons away; however, Amazon is prepping for the big event earlier than ever before. Although not all the...

Raving Reviews: How to Generate and Manage Product Feedback on Amazon

As we enter the final weeks of 2020, brands on Amazon are in the midst of the busiest quarter of the year—and also the largest holiday shopping...

Infographic | Understanding Black Friday/Cyber Monday 2020 on Amazon

While Amazon has not offered much financial detail on Cyber Monday and Black Friday, our results are clear: Prime Day, though three months late,...

Six Ways to Maximize Q4 Results Through Amazon Advertising

Each year, Q4 brings cooler temperatures, pumpkin spice everything and, of course, the biggest shopping season of the year. Though shopping activity...

Infographic: Assessing Amazon

In navigating our clients on Amazon throughout the pandemic—from shipping delays in March to a late Prime Day in October—my focus has been on...

Virtual Bundles: Amazon's Newest Tool For Brands

There is a new Amazon brand benefit on the block—and it could be the key to getting an edge on the competition in an ever-changing and constantly...

Amazon Goes Social: Leveraging Amazon Posts

During the last six months, social media usage has soared, helping shape the shift to ecommerce. Consumers are relying on social media for product...

Prepping for Prime Day

Amazon’s star event looks a little different this year. As VP of Marketplace Strategy at Stella Rising, managing this major Amazon opportunity for...

Explaining Amazon DSP and its Benefits for Brands

Amazon DSP is a demand-side platform that allows brands to programmatically reach relevant audiences on Amazon and off, via publishing partners on...